10bet Africa Expansion Keeps Growing

10bet, the global sports betting and casino brand, are underway with the launch of its offering to sports-crazy fans in Africa and with impressive scope. The operator has scored with local partnerships, sponsoring professional football teams, and demonstrating a deep commitment to African development.

Currently live in four markets, Ghana, Tanzania, Zambia, and Democratic Republic of Congo (DRC), 10bet has begun effecting positive change in the African betting status quo. Those countries’ bettors can now access one of the world’s most advanced sportsbooks via mobile, USSD, and SMS.

Putting its considerable due diligence to significant effect, 10bet understands that if there’s anything African football fans like more than a vibrant and flexible football betting experience – it’s the actual games themselves, so earlier this year, 10bet began to invest in African football by signing major sponsorships deals with six football clubs: Dodoma Jiji FC (Tanzania), Talanta FC (Kenya), Red Arrows (Zambia), Aduana Stars (Ghana), Enyimba (Nigeria) and Daring Club Motema Pembe (DRC).

This extensive collaboration indeed boosted the teams’ capabilities, but it also stays true to 10bet’s vision to play a vital role in improving the standard of football across the continent.

While every territory is key, 10bet has a particular focus on Ghana. Given its leading country’s growth in its internet and mobile infrastructures, the market is heavily saturated with existing bookmakers. 10bet has done its homework, and comprehensive groundwork has been completed, resulting in partnerships with the right local stakeholders. Combined with its dynamism, 10bet is ideally placed to disrupt a market that, for some commentators, has become complacent.

While its more comprehensive opening gameplan has met with success, much more comes from 10bet. Launches in two different countries are on the agenda in the coming months, while the operator projects that it will be live in up to 12 within the next 12-18 months.

Arthur Perry, CEO, 10bet Africa says:

“It took us years of planning, adapting and developing our strategy for Africa. But we’re delighted that we’re finally able to roll out our offering across several African countries and deliver quality online gaming and excitement to bettors there. We are extremely confident in our ability to bring a premium experience to every bettor across all our occupied territories in Africa. We will continue to improve our provision to overcome technological, regulatory and localisation challenges to achieve this.”

With almost 20 years of experience in mature European markets, 10bet is leveraging the massive opportunity in Africa and mirroring the drive-by world footballing authorities to develop the game, bringing this football-loving continent closer to the traditional heartlands of the sport. However, the company will soon announce the launch of a new market in the coming weeks as part of a strategy to build a pan-Africa brand.

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