22BET Africa and Paris Saint German Signed Partnership Deal

Paris Saint-German has signed a partnership agreement for two football seasons with 22BET, one of the iGaming betting leaders in Africa. The platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa while securing exclusive marketing rights for its users.

Thus Paris Saint-German is driven by passion and creativity as the club of the new generation of football talents. In football, like in betting, fans appreciate performance above anything else. The deal will see 22BET will benefit from implementing Digital Overlay technology at the Parc des Princes, which targets TV audiences by region throughout the world.

This innovative system- a first in France-geo-localizes adverts displayed on LED screens around the pitch by adapting messages to the broadcaster’s audience. Among other rights, 22BET will benefit from a club legend meet-and-greet session and benefit from VIP seats for home matches at the Parc des Princes.

The brand will also organize private events at the Parc des Princes and provide money-can’t-buy experiences for their clients and employees and specific digital posts on the club’s platform to promote special offers from 22BET. According to the club’s official website.

However, the Paris Saint-German Chief Partnerships Officer Marc Armstrong said they are delighted to welcome 22BET to the Paris Saint-German family, the club’s first-ever Official African Betting Partners. Further said,

“We believe that 22BET will be an ideal partner for the club and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-German in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testanment to the clubs long-term commitments to Africa.”

Olatunji Idowu, director of 22BET Africa also commented,

“We are thrilled to announce our partnership with one of the most premium and sought-after sports brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-German, who works hard as a club to innovate to give its fans the best experiences, we provide the best gaming experiences to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match.”

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