22Bet secured partnership with PSG

22Bet is one of the world’s most sought-after and popular sportsbook brands offering unbeatable odds and exciting events. It’s also at the top of online betting companies in Uganda, which comes as no surprise given its passion for excellence and leadership.

In 2020, 22Bet secured partnership with the world’s leading football club, Paris Saint-Germain, which only seems befitting, as this online betting platform is hugely successful in African countries right now, turning this cooperation into an excellent opportunity that ensures new exclusive opportunities for its users.
Among the many privileges 22Bet customers will enjoy as part of the partnership are private events the brand will organize at the Parc des Princes stadium, as well as VIP seats and opportunities to meet PSG FC legends during meet and greet sessions. The sportsbook brand will also be given the opportunity for wider digital promotion of its special events utilizing PSG platforms.

Paris Saint-Germain is one of the world’s biggest and most well-known football clubs revered by fans for outstanding performance and innovation. PSG results prove this club is aiming high and will continue its global expansion, growing in popularity and making any partnership deals lucrative on a whole new level.
Putting innovation among the top priorities, as sports betting is a highly competitive and technology-efficient business, 22Bet will be able to offer targeted ads perfectly adapted to the new audience – all thanks to the use of the Digital Overlay technology. Geo localization in ads is the latest in TV audience targeting, allowing every viewer to enjoy high quality relevant ads on LED screens.

Welcoming an online sportsbook of this caliber is also highly beneficial for the football club itself. 22Bet became the first official African betting partner to join the family to the end of engaging Africa’s vast audience with PSG news and events. There is no doubt about the audience in Africa being destined to grow further in the years to come.

PSG presence in the region and their outstanding performance make this cooperation exciting and prospective for both parties involved, also serving as a testament to the commitment of both to the African continent.

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