888 selects Betgenius as sportsbook content partner

888 Holdings plc, one of the world’s leading gaming and entertainment solutions providers, has partnered with Betgenius to provide wide-ranging in-play and pre-match content for its sportsbook brand, 888sport, globally.

Under the agreement, Betgenius will provide data and pricing services for a range of major sports, as well as integrating the supplier’s automated same-game accumulator product, BetBuilder.

As part of the content provided, Betgenius will supply live football, tennis, basketball and volleyball pricing, with most of the in-play content powered by official data from over 300 sports competitions globally.

Guy Cohen, SVP Head of B2C at 888, said:

“We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content. We look forward to developing our relationship in the coming months.”

Jack Davison, Chief Commercial Officer at Genius Sports Group (parent company of Betgenius), said:

“As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”

About Betgenius
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sportsbook operators. Our multi-award-winning technology is built to help our partners maximise their performance through a turnkey platform, outsourced trading and digital marketing solutions. Betgenius’ bespoke solutions empower operators to take total control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits. As part of Genius Sports Group, the global leader in sports data, technology and integrity, Betgenius prides itself on being the most trusted partner to the global sports betting sector.