BETTING KENYA 888Africa accelerates expansion with BetLion acquisition 2 months ago Samuel Post Views: 236 888’s African joint venture has acquired BetLion, the gaming operator established by Victor Chandler in 2017, for an undisclosed sum. Nairobi-based BetLion brings new local talent and a highly localised front-end, supported by a bespoke product and platform to 888Africa. It currently holds licences in Kenya, Zambia and the Democratic Republic of Congo. This helps further scale 888’s African business as well as adding more than three million registered customers, the operator said. “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa. The talent and technology at BetLion is perfectly suited to our growth model and ambitions and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.” – 888Africa chief executive Christopher Coyne commented BetLion’s industry heritage Victor Chandler established BetLion in 2017, three years after leaving the business now known as BVGroup, targeting the East African region. It offers high-quality, low data and mobile-first betting and igaming to customers, using a bespoke front-end solution and FSB’s sportsbook technology. 888Africa is “a business with huge ambitions on the continent”, according to BetLion managing director Robert Chirchir. “We’re delighted to be getting involved in its exciting growth journey and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.” 888’s African joint venture BetLion’s three million customers further strengthens 888Africa’s presence on the continent. Launched in March 2022 as a joint venture between 888 and a group of industry veterans, it currently operates in Kenya, Tanzania, Mozambique and Zambia. 888 holds a minority stake in the business and receives a licence fee to use and operate brands such as 888Bet in Africa. Former Stars Group CMO Coyne leads the business as CEO, alongside Stars’ sportsbook managing director Andrew Lee and trading director Ian Marmion. Helen Scott-Allen, former CFO at Premier Bet and ex-Editec chief product officer Alex Rutherford round out the management team. While 888 currently owns a minority stake, it has an option to increase its holding and ultimately buy the business outright. Source: igamingbusiness.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: 888AFRICA, BetLion, cooperation, Kenya Continue Reading Previous KRA wins round one in betting tax caseNext Betway in Ghana: A Comprehensive Review for 2023 More Stories BETTING TANZANIA SportPesa plays a crucial role in turning boxing a money-making business 2 days ago Samuel BETTING KENYA Betwinner Expands Sport Betting Options to Over 45 Sports 2 days ago Samuel HISTORY KENYA Sports in Africa: A Tapestry of Culture, History, Identity 2 days ago Samuel BETTING KENYA Nairobi Businessman Wins KSh 2m SportPesa Jackpot 5 days ago Samuel BETTING SOUTH AFRICA Pariplay® set for rapid South African expansion following Bet Network deal 5 days ago Samuel BETTING UGANDA Bookmakers in Uganda: Which Sites Offer the Fastest Payouts? 6 days ago Samuel BETTING NIGERIA Nigeria’s Portable Becomes LuckyBet Brand Ambassador 6 days ago Szarlot BETTING NIGERIA Eguavoen, Amokachi laud sponsor of grassroots football tourney 6 days ago Iwo Bulski BETTING KENYA Ten new betting firms enter market within two months 7 days ago Samuel BETTING NIGERIA With the 1xBet support, 1XCUP starts in Lagos – a football tournament for amateur teams with a 5,000,000 NGN prize pool 7 days ago Iwo Bulski BETTING NIGERIA Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets 7 days ago Iwo Bulski BETTING WORLD NEWS BetConstruct introduces iGaming Bot, a new application for Telegram 1 week ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.