BETTING ZAMBIA 888Africa Announces Acquisition of BetLion 4 weeks ago Samuel Post Views: 173 888Africa is a joint venture owned by 888 Holdings and a separate leadership group, which operates the 888bet brand in Africa, while BetLion, is an operator that is mainly based in Kenya and Zambia since 2019. Founded in March 2022, 888Africa licences 888 Holdings’ betting and gaming brands with ambition to expand across Africa’s online markets. 888 is currently live for players in Kenya, Tanzania, Mozambique and Zambia through 888bet. BetLion is headquartered in Nairobi, Kenya, providing a second headquarters to sit alongside 888Africa’s existing hub in Dar es Salaam, Tanzania. BetLion’s business model is tailored to the African market to provide high-quality and low-data mobile gaming and sport betting experiences. It is currently licensed in Kenya, Zambia and the Democratic Republic of the Congo (DRC). This acquisition will help bring new local talent into 888Africa and with the addition of a licence in the Democratic Republic of Congo (DRC), that should allow for a further customer reach for 888. BetLion currently has over three million registered customers. Robert Chirchir, MD of BetLion, said: “888Africa is a business with huge ambitions on the continent. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.” Christopher Coyne, CEO of 888Africa, noted: “That this acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa and that the talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa.” Source: thisdaylive.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: 888AFRICA, BetLion, sports betting Continue Reading Previous The Importance of Money Management in BettingNext 1xBet reached prestigious SBC Awards 2023 final More Stories BETTING GHANA Why ‘Sewing Machine’ is trending in the world of sports betting 18 hours ago Samuel BETTING NIGERIA The growing trend of mobile betting in Nigeria 2 days ago Samuel BETTING NIGERIA Innovations in responsible gambling: Betbonanza’s initiatives for safer betting 2 days ago Samuel BETTING ZAMBIA Amplifying Sports Betting with Music Ambassadors 3 days ago Szarlot BETTING UGANDA Uganda: Man Wins Shs 300,000 in Sports Betting, Dies Mysteriously 3 days ago Szarlot BETTING KENYA Exploring OdiBets: A Game-Changer In Kenyan Sports Betting 4 days ago Samuel BETTING NIGERIA BetCorrect unveils AI-Powered online betting platform 4 days ago Szarlot BETTING KENYA Expand the war on betting addiction 7 days ago Samuel BETTING TANZANIA Exploring the thrills of sports betting in Tanzania 1 week ago Szarlot BETTING SOUTH AFRICA Online betting platform SunBet cashes in R90m 1 week ago Samuel BETTING TANZANIA How youths can get out as industry grows 1 week ago Samuel BETTING NIGERIA SportyBet collaborates with Real Madrid for regional sports betting ad campaign 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.