BETTING WORLD NEWS Advertising accelerates branding in Brazil’s betting market 2 years ago Samuel Post Views: 990 The sports betting vertical has been gaining strength in Brazil for at least six years. Between 2018 and 2020, investments in the country went from BRL 2 billion (USD 382.62 million) to BRL 7 billion (almost USD 1,340 million), of which 70% is dedicated to soccer. According to Propmark, a Brazil’s specialized website, the expectation is that virtual betting agencies double their income this year in the country. Last year, they availed a budget of BRL$ 42,659 million (USD 8,161 million) for advertising actions. The expectation for 2021 is that the volume will rise to BRL$ 139,519 million (USD 26,691 million). The main operators are Sportingbet, Betfair.net, NetBet, Betsul, Midnite, Betsson, Betboo, Bodog, Sportsbet and Txbet, among others. But the champion in traffic, with a monthly flow of 126.5 million, is Bet365, according to a SemRush survey from May 2021. Between 2018 and 2020, investments in the country went from BRL$ 2 billion (USD 382.62 million) to BRL$ 7 billion (almost USD$ 1,340 million), of which 70% was allocated to soccer bets, according to a survey conducted by the WTAG agency, which serves the NetBet brand. “With this campaign, we have taken NetBet to a brand new level, valuing the presence of our brand throughout Brazil, always with the participation of Zé Roberto, who is an example of dedication, growth, and victory, characteristics that reflect what NetBet is about,” – stated Marsio Schneider, NetBet’s marketing director. The expectation is that virtual bookmakers may double their income in the country this year. An analysis by Euro Monitor on the resources allocated to the media of these advertisers in the Brazilian market shows that in 2020 they made available a budget of BRL$ 42,659 million for advertising actions. The expectation for this year is that the volume will rise to BRL$ 139,519 million (USD$ 27.46 million). Pay-TV accounts for 56% of investments, digital has a 32% share, and open public channels a 1.7% share. In the United States, according to Ad Age, the number of investments in the media is USD$ 35,000 million.(…) Read full article on yogonet.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: advertisement, Brasil, sport betting Continue Reading Previous Betway Announced As Premium Partner of VfB StuttgartNext How Nigerian Betting Sites Are Taking Inspiration From Their UK Counterpart More Stories EXPERTS WORLD NEWS How has the gaming industry changed in 2023? 13 hours ago Iwo Bulski ONLINE WORLD NEWS Monthly active mobile gamers exceeded 200 mln in 2022 18 hours ago Szarlot BETTING KENYA Betting firms warn proposed tax will drive up black market 4 days ago Szarlot BETTING KENYA Nicky Bigfish unveiled as the latest 22Bet brand ambassador 4 days ago Szarlot BETTING NIGERIA KingMakers goes live with EveryMatrix CasinoEngine 4 days ago Szarlot BETTING UGANDA Uganda: Makerere University Student Fakes Own Kidnap After Losing Fees in Sports Betting 4 days ago Samuel ONLINE WORLD NEWS Meet Slotegrator at SiGMA Americas 2023 in Brazil 5 days ago Iwo Bulski BETTING NIGERIA Family divided as 19-yr-old wins N38m from gambling 6 days ago Samuel BETTING NIGERIA How Online Betting Is Evolving In Nigeria 1 week ago Szarlot EXPERTS WORLD NEWS SPiCE Series – Bridging iGaming Across Asia 1 week ago Iwo Bulski BETTING KENYA How Ronald Karauri Turned SportPesa Into A Betting Giant 1 week ago Szarlot ONLINE WORLD NEWS ESG: what is it for the gambling industry? 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.