BETTING WORLD NEWS Advertising accelerates branding in Brazil’s betting market 2 months ago Samuel Post Views: 165 The sports betting vertical has been gaining strength in Brazil for at least six years. Between 2018 and 2020, investments in the country went from BRL 2 billion (USD 382.62 million) to BRL 7 billion (almost USD 1,340 million), of which 70% is dedicated to soccer. According to Propmark, a Brazil’s specialized website, the expectation is that virtual betting agencies double their income this year in the country. Last year, they availed a budget of BRL$ 42,659 million (USD 8,161 million) for advertising actions. The expectation for 2021 is that the volume will rise to BRL$ 139,519 million (USD 26,691 million). The main operators are Sportingbet, Betfair.net, NetBet, Betsul, Midnite, Betsson, Betboo, Bodog, Sportsbet and Txbet, among others. But the champion in traffic, with a monthly flow of 126.5 million, is Bet365, according to a SemRush survey from May 2021. Between 2018 and 2020, investments in the country went from BRL$ 2 billion (USD 382.62 million) to BRL$ 7 billion (almost USD$ 1,340 million), of which 70% was allocated to soccer bets, according to a survey conducted by the WTAG agency, which serves the NetBet brand. “With this campaign, we have taken NetBet to a brand new level, valuing the presence of our brand throughout Brazil, always with the participation of Zé Roberto, who is an example of dedication, growth, and victory, characteristics that reflect what NetBet is about,” – stated Marsio Schneider, NetBet’s marketing director. The expectation is that virtual bookmakers may double their income in the country this year. An analysis by Euro Monitor on the resources allocated to the media of these advertisers in the Brazilian market shows that in 2020 they made available a budget of BRL$ 42,659 million for advertising actions. The expectation for this year is that the volume will rise to BRL$ 139,519 million (USD$ 27.46 million). Pay-TV accounts for 56% of investments, digital has a 32% share, and open public channels a 1.7% share. In the United States, according to Ad Age, the number of investments in the media is USD$ 35,000 million.(…) Read full article on yogonet.com SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: advertisement, Brasil, sport betting Continue Reading Previous Betway Announced As Premium Partner of VfB StuttgartNext How Nigerian Betting Sites Are Taking Inspiration From Their UK Counterpart More Stories ONLINE WORLD NEWS TVBET to enhance presence in LATAM with BetWarrior sportsbook 2 days ago Iwo Bulski ONLINE WORLD NEWS Pragmatic advances in Italy with Planetwin365 3 days ago Szarlot CASINO WORLD NEWS Greentube has partnered with German operator Jokerstar 5 days ago Iwo Bulski BETTING GHANA False Predictions by a Ghanaian Prophets Sports Betting Enthusiast were devastated 1 week ago Adeleye Awakan ONLINE WORLD NEWS Wazdan opens the gates of the underworld with Power of Gods™: Hades release 1 week ago Iwo Bulski BETTING KENYA TVBET goes live in Kenya and Nigeria via Sahara Games 1 week ago Iwo Bulski ONLINE WORLD NEWS Wazdan content live on Odin Services brands 2 weeks ago Iwo Bulski CASINO WORLD NEWS NOVOMATIC features NOVO LINE CASH CONNECTION ™ edition-2 2 weeks ago Iwo Bulski BETTING WORLD NEWS How Italian bookies survived the tough year 2 weeks ago Samuel BETTING NIGERIA Manual for sports betting top betting sites in Nigeria 2 weeks ago Iwo Bulski BETTING KENYA Kapsabet-based contractor wins Sh1m Betsafe jackpot 2 weeks ago Szarlot BETTING WORLD NEWS GiG signs partnership agreement with Betway for marketing compliance 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.