ONLINE SOUTH AFRICA AFRICA888 Holdings Launches New African Joint Venture 12 months ago Samuel Post Views: 349 888 Holdings PLC has announced that it has signed an agreement with five industry veterans to form a new joint venture (888AFRICA), that will operate 888 brands in online betting and gaming markets across selected regulated markets in Africa. 888 has invested in a minority stake in 888AFRICA, with the option to increase this to take control, and ultimately own up to 100% of the venture in the future. 888AFRICA will be led by industry leaders including Christopher Coyne, former Chief Marketing Officer and Chief Customer Officer at The Stars Group; Andrew Lee, former MD – Sportsbook of The Stars Group and current Chairman of Voxbet; Alex Rutherford, former Chief Product Officer at Editec Online; Ian Marmion, former Sportsbook Trading Director at The Stars Group; and Helen Scott-Allen, former CFO of Premier Bet. Under the terms of the agreement, 888AFRICA will pay a brand licence fee to use and operate 888’s renowned online betting and gaming brands in selected regulated markets in Africa. The brands will operate via a third-party technology platform, with products and content designed for the local preferences of the African market. Initially, 888AFRICA expects (subject to licensing) to launch in four markets on the continent during 2022. Itai Pazner, CEO of 888 Holdings, said: “We are very excited to establish 888AFRICA alongside such an impressive roster of industry talent. The new JV will launch 888’s world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market. The structure of this deal enables the Group to invest in a strong business with high growth ambitions, without distracting focus from our core business and key strategic markets. We look forward to being a part of 888AFRICA’s journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the Group in the future.” Christopher Coyne, CEO of 888AFRICA, said: “We are delighted to launch 888AFRICA alongside 888. With our team of experienced professionals and significant knowledge of the African markets, it is our ambition to build the business towards market-leading positions in selected regulated markets across the region. Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.” Oakvale Capital LLP acted as financial adviser and Herzog Fox & Neeman acted as legal adviser to 888. Source: europeangaming.eu About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: 888 Africa, 888 Holdings, brand license Continue Reading Previous 7777 gaming to make its debut at ICE London 2022Next Why offline casino operators go online More Stories ONLINE The Impact Of Mobile Gaming On Africa’s Online Casino Industry 22 hours ago Iwo Bulski LOTTERIES SOUTH AFRICA Key legal files involving Lottery’s multimillion 24 hours ago Szarlot BETTING HOT NEWS SOUTH AFRICA Sports betting, turnover is growing but so are suspicious matches 24 hours ago Iwo Bulski GAMES ONLINE Rabbit Garden 24 hours ago Samuel CASINO SOUTH AFRICA Where in the world are the most luxury casino destinations? 2 days ago Szarlot NIGERIA ONLINE The Legal Landscape for Nigerian Online Casinos 2 days ago Samuel ONLINE WORLD NEWS TVBET enters distribution agreement with Golden Matrix Group 3 days ago Iwo Bulski NIGERIA ONLINE Three Most Popular Payment Methods For Online Casinos 3 days ago Samuel ONLINE WORLD NEWS Slotegrator expands into Greece, Romania, and more with 1X2 Network 3 days ago Iwo Bulski KENYA ONLINE The rise of eSports in the Middle East and North Africa 4 days ago Szarlot BETTING SOUTH AFRICA Analyzing the top 5 online sports betting platforms in South Africa 4 days ago Szarlot EXPERTS SOUTH AFRICA Operators Betting Big On Africa’s Booming iGaming Industry 5 days ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.