Amelco to deliver ‘more advanced sports betting’ with Sporting Risk

Sporting Risk has announced a partnership with sports betting and platform provider Amelco. This deal is now in place to deliver an ‘even more advanced’ sports betting package to Amelco’s partners, with a tailored suite of services looking to expand the company’s presence in key markets including Europe, UK, South Africa and North America.

Brandon Walker, Head of Business Development at Amelco added:

“We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets.”

“Sporting Risk has developed some of the industry’s most sophisticated pricing models available – which we’re incredibly pleased to bring into our platform and trading solutions.”

Amelco holds several key operator partnerships including the likes of Fanatics, Hard Rock Bet, Entain, BET99 and Flutter Entertainment.

Meanwhile, the package includes coverage of top division football leagues, offering 42 player markets, 16 team and 14 match markets, all combinable in a limitless number of precanned Betbuilders.

In further detail, Amelco will now be leveraging Sporting Risk’s advanced User Interface (UI) which allows for immediate pricing changes and manipulation of the product.

The company explained how the trading tool provides the capability to apply custom rules to various market segments, categorised by leagues, bet types, teams, players and specific props.

Andy Phillips, SportingRisk CCO, concluded:

“Our predictive modelling and sports analytics capability complement Amelco’s premiere sports betting offering perfectly. We specialise in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”

Source:  sbcnews.co.uk

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