BETTING WORLD NEWS Amelco to deliver ‘more advanced sports betting’ with Sporting Risk 6 months ago Samuel Post Views: 230 Sporting Risk has announced a partnership with sports betting and platform provider Amelco. This deal is now in place to deliver an ‘even more advanced’ sports betting package to Amelco’s partners, with a tailored suite of services looking to expand the company’s presence in key markets including Europe, UK, South Africa and North America. Brandon Walker, Head of Business Development at Amelco added: “We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets.” “Sporting Risk has developed some of the industry’s most sophisticated pricing models available – which we’re incredibly pleased to bring into our platform and trading solutions.” Amelco holds several key operator partnerships including the likes of Fanatics, Hard Rock Bet, Entain, BET99 and Flutter Entertainment. Meanwhile, the package includes coverage of top division football leagues, offering 42 player markets, 16 team and 14 match markets, all combinable in a limitless number of precanned Betbuilders. In further detail, Amelco will now be leveraging Sporting Risk’s advanced User Interface (UI) which allows for immediate pricing changes and manipulation of the product. The company explained how the trading tool provides the capability to apply custom rules to various market segments, categorised by leagues, bet types, teams, players and specific props. Andy Phillips, SportingRisk CCO, concluded: “Our predictive modelling and sports analytics capability complement Amelco’s premiere sports betting offering perfectly. We specialise in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.” Source: sbcnews.co.uk About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Amelco, partnership, SportingRisk, sports betting Continue Reading Previous Play’n GO Enters South African Market Through Partnership with BetwayNext The commingling party is a big global bash More Stories ONLINE WORLD NEWS Comparative Analysis of International Casino Gaming Trends 20 hours ago Szarlot BETTING NIGERIA Popular disciplines to predict sports betting in Africa 2 days ago Samuel BETTING KENYA 64 Teams Ready to Kick off the Mozzart Bet Cup 2025 Season 2 days ago Samuel ONLINE WORLD NEWS Pragmatic Play signs UK deal with Ivy Casino 2 days ago Iwo Bulski BETTING ETHIOPIA Betting Banned in Addis Ababa: Ethiopia’s Gambling Industry 2 days ago Samuel ONLINE WORLD NEWS The Growing Popularity of Sports Betting Platforms 4 days ago Szarlot BETTING ETHIOPIA What Ethiopian Bettors Love to Bet On 7 days ago Samuel CASINO WORLD NEWS Novomatic praises ICE as an ‘outstanding success’ 7 days ago Samuel BETTING NIGERIA Teni Celebrates $50,000 Win 1 week ago Samuel ONLINE WORLD NEWS Pragmatic Play to attend and sponsor SBC Summit Rio 2025 1 week ago Iwo Bulski ONLINE WORLD NEWS Pavilion88: An Asian Gaming Platform Gaining Global Attention 1 week ago Samuel BETTING ZAMBIA What sets the online betting market in Zambia apart 1 week ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.