An Interview with Lohith, Manager of Partnerships and Expansions at Endorphina

Lohith, our Manager of Partnerships and Expansions, is pivotal in navigating the evolving iGaming landscape across Austria, Canada, the Indian Subcontinent, and Switzerland. With a sharp focus on emerging trends and a commitment to building strong relationships, Lohith is integral to Endorphina’s global growth strategy.

In this interview, we explore his insights on key factors for successful partnerships, the unique challenges of diverse markets, and what it takes to thrive in this competitive industry.

What trends in the iGaming industry are you currently monitoring in the regions you oversee?

Currently, I’m paying close attention to the trends in regulation and compliance as laws and requirements change constantly across markets. I’m also watching the shifts in competitor games and player preferences to see what’s popular and engaging. Finally, I keep a close eye on operator strategies to learn how companies in these regions are adjusting and innovating.

What factors do you consider most important when selecting new partners in markets where you are not yet active?

Choosing new partners depends a lot on market specifics—each region has unique regulations and technical standards, so understanding these is essential. I also look at their level of compliance, regulatory history, and ability to meet technical requirements. Ensuring these align with our values and goals helps make partnerships successful from the start.

What specific tools or resources do you use to evaluate the success of existing partnerships?

I think one of the most underrated tools is the “chemistry” factor—there’s something invaluable in a smooth, collaborative working relationship with an operator. Then I look at key metrics like growth in player engagement, revenue, and the responsiveness of our partnerships to evolving market demands. These help us track progress and decide if any improvements are needed.

What are some of the most surprising differences you’ve encountered between the markets you work in?

Some of the biggest differences are in regulation and compliance, which vary widely. Player preferences also differ—some markets prefer specific types of games. Finally, cultural differences can change how business is done and add an interesting layer to partnerships.

What networking strategies do you find most effective in building strong partnerships in the iGaming sector?

“Old-school” networking still works best for me—face-to-face meetings are powerful for building trust. Also, understanding cultural differences with each client helps build stronger connections. Communicating the unique value of your product also helps, as it shows why our games fit specific markets well.

What drives your passion for partnerships in the iGaming industry, and what do you enjoy most about your role?

I love working in iGaming because the people are passionate and fun. I enjoy building a global network and learning about different cultures. One of the things I enjoy most in my role is the “art of negotiation”—it’s satisfying to create value through my knowledge of products and the industry.

In this interview, Lohith has shared valuable knowledge on the complexities and opportunities within the iGaming industry, offering key takeaways that could benefit operators, partners, and stakeholders alike. His experience and strategic approach shed light on what it takes to build successful partnerships and navigate diverse markets. Stay tuned as we continue to bring more exclusive interviews and stories from our talented team at Endorphina—there’s always more to explore and learn in the dynamic world of iGaming!

About Post Author

Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.

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Iwo Bulski

Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge.