Are Africans ready for ice London 2020 – all you need to know

When it comes to this time of the year the gambling ecosystem across the globe gazed to witnessed one of the oldest gaming event in the world formerly known has ‘the London show’, which is now been described as the leader of all gaming event in the world by industry experts, media outlets, mainstream media and major stakeholders in the gambling space while some section call it the ‘mama’ of all gaming event.

Over the years ICE London brand has evolved from hosting 16 pioneer exhibitors to over 600 plus exhibitors, will be showcasing its latest products at the 2020 ICE London. Nobody dose it better like the ICE brand. The show is relatively experiencing the most successful period in its history over the period of 5 years, the brand as relatively attracted attendees across 150 nations starting from 2012, with 21,336 to 36,093 during the 2019 edition, according to the report from the organizers of ICE brand.

Though, the event is not just successful by the size of people that grace the event or the numbers but the new contents that it offers which are quite unique, that’s what make ICE brand stand out among the rest. According to the managing director Kate Chambers, said ICE will be hosting an eSports arena for the first time since the first inaugural year in 1990 as quoted she went further that the success of this event are the stakeholders which are the exhibitors and great exhibitions are about getting the chemistry right, achieving right balance and equilibrium, that one of the challenges they face in delivering a successful event.

Although, the 3days event will see over 35,000 industry professionals, stakeholders, decision makers, top executives and regulators gather at the London ExCeL Center, to network, learn about the latest innovations, regulations as well as have the opportunity to make new friends, meet with old ones, in gaming industry and it will be filled with lot of fun and entertainment such atmosphere which you can’t find anywhere else.

Though, where is the African table in this great event well on Tuesday 4th February at the ICE VOX African roundtable they will be a lot of opportunities for both African attendees to network with potential investors wanting to learn more about the African gambling ecosystem as well as meet with conference delegates from the three leading gaming industry in Africa, South Africa, Nigeria and Kenya not to mentioned all, some of the names include the newly Lagos State Lotteries Board CEO Bashir Are from Nigeria, Thiran Marimuthu, Senior Manager Gaming Control/Acting COO Gauteng Gambling Board South Africa, while Judith Kiragu, Director, Golden Key Casino whilst later in the day they will be ICE Africa drink reception open to all, to network.

The second day of event will continue with such atmosphere, where professionals will gather, learn more from the francophone Africa countries briefing, attendees will have opportunity to learn about licensing procedures, opportunity for partnership as well as operating a gaming business in this region-the needs to know. Further, some the speakers for this section include Wojtek Szpil – Strategy and Development Advisor for Africa Gaming Market, Tytanit Holding LTD, Barney Barrow, Africa Chief Executive, Pan Africa Entertainment, and Jean Claude Mushimere, Industrial Development and Investment Promotion Officer, Rwanda Ministry of Trade and Industry to Younes El Mechafri, CEO, MDJS (Moroccan Gaming Authority). African attendees should also know that some of the Africa filter Suppliers that are keen in doing business with African attendees should please follow the link below to navigate through.

Article by Adeleye Awakan
Associate/Editor www.gbc.ng Africa’s digital gaming news portal. For consultant, Africa gambling space, Bookmaker’s review, Content, thoughtful leadership articles about Africas gambling industry: feel free to reach me [email protected], Linkedin Adeleye Awakan.

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