BETTING KENYA AretoNet deploys full suite of products for Kenyan ChesaCash 2 years ago Samuel Post Views: 470 Provider of full player lifecycle analytics and marketing automation for the iGaming industry AretoNet is entering the Kenyan market after a partnership with popular online sportsbook ChesaCash. AretoNet platform allows iGaming operators to automate marketing campaigns and streamline their player management processes ChesaCash, a popular online sports betting company, is looking to enter into other iGaming verticals The launch via ChesaCash marked a debut for Malta-based AretoNet in Kenya Full Suite of Products and Services Malta-based real-time business intelligence services supplier AretoNet announced today it entered into a deal with ChesaCash to provide the Kenyan online sports betting operator with its full suite of products, including artificial intelligence, acquisition tracking, instant campaigns and alternative messaging channel. Operating from the European online gambling hub, the AretoNet platform allows gambling operators across Europe and the US to implement marketing campaigns automation with full lifecycle analytics by analyzing their player databases. Leveraging real-time data provided by the platform, AretoNet’s B2B partners can make accurate decisions, launch marketing campaigns and receive invaluable feedback about their effectiveness to provide them with cost-cutting opportunities. “ChezaCash is already benefitting from the incredible insights that AretoNet platform and tools provide, and allow us as an operator [to] better identify trends in marketing activity and to make real-time changes in order to ensure the highest levels of engagement and the best ROI.” – say Garret Akinyi, Director, ChezaCash Sportsbook Looking into Other Verticals Operating across the whole spectrum of iGaming verticals, sportsbook, virtual sports, online casino, and others, ChesaCash is one of the most popular online sportsbooks in Kenya that is slated to launch operations across other verticals in Kenya within the next few months. The partnership that will allow ChesaCash to leverage multi-channel, multi-level marketing campaigns to acquire, retain and re-acquire players based on unified data marked a debut for AretoNet in Kenya. Source: gamblingnews.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: AretoNet, ChesaCash, Kenya Continue Reading Previous Taxing winnings will aid illicit gamblingNext BigiBet campaign against Underage Gambling More Stories BETTING KENYA Betting firms warn proposed tax will drive up black market 3 days ago Szarlot BETTING KENYA Nicky Bigfish unveiled as the latest 22Bet brand ambassador 3 days ago Szarlot BETTING NIGERIA KingMakers goes live with EveryMatrix CasinoEngine 3 days ago Szarlot BETTING UGANDA Uganda: Makerere University Student Fakes Own Kidnap After Losing Fees in Sports Betting 3 days ago Samuel EXPERTS KENYA IMF staff agree to expand credit for cash-strapped Kenya by $1 bn 4 days ago Iwo Bulski EXPERTS KENYA Media Council of Kenya raises concern over rise in gambling ads 5 days ago Samuel BETTING NIGERIA Family divided as 19-yr-old wins N38m from gambling 5 days ago Samuel EXPERTS KENYA KRA targets record Sh16bn in betting taxes as experts see field of landmines 6 days ago Szarlot BETTING NIGERIA How Online Betting Is Evolving In Nigeria 7 days ago Szarlot BETTING KENYA How Ronald Karauri Turned SportPesa Into A Betting Giant 7 days ago Szarlot EXPERTS KENYA Exploring the Pros & Cons of Gambling In Kenya 1 week ago Szarlot CASINO KENYA Benefits of online versus traditional land-based casinos 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.