AretoNet deploys full suite of products for Kenyan ChesaCash

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Provider of full player lifecycle analytics and marketing automation for the iGaming industry AretoNet is entering the Kenyan market after a partnership with popular online sportsbook ChesaCash.

AretoNet platform allows iGaming operators to automate marketing campaigns and streamline their player management processes
ChesaCash, a popular online sports betting company, is looking to enter into other iGaming verticals
The launch via ChesaCash marked a debut for Malta-based AretoNet in Kenya

Full Suite of Products and Services

Malta-based real-time business intelligence services supplier AretoNet announced today it entered into a deal with ChesaCash to provide the Kenyan online sports betting operator with its full suite of products, including artificial intelligence, acquisition tracking, instant campaigns and alternative messaging channel.

Operating from the European online gambling hub, the AretoNet platform allows gambling operators across Europe and the US to implement marketing campaigns automation with full lifecycle analytics by analyzing their player databases.

Leveraging real-time data provided by the platform, AretoNet’s B2B partners can make accurate decisions, launch marketing campaigns and receive invaluable feedback about their effectiveness to provide them with cost-cutting opportunities.

“ChezaCash is already benefitting from the incredible insights that AretoNet platform and tools provide, and allow us as an operator [to] better identify trends in marketing activity and to make real-time changes in order to ensure the highest levels of engagement and the best ROI.”

– say Garret Akinyi, Director, ChezaCash

Sportsbook Looking into Other Verticals

Operating across the whole spectrum of iGaming verticals, sportsbook, virtual sports, online casino, and others, ChesaCash is one of the most popular online sportsbooks in Kenya that is slated to launch operations across other verticals in Kenya within the next few months.

The partnership that will allow ChesaCash to leverage multi-channel, multi-level marketing campaigns to acquire, retain and re-acquire players based on unified data marked a debut for AretoNet in Kenya.

Source: gamblingnews.com