EXPERTS KENYA BCLB creates Kenya’s first advertising guidelines for gambling 2 months ago Samuel Post Views: 139 Kenya’s Betting Control and Licencing Board (BCLB) has set out its advertising guidelines for gambling related content within the country, with strict guidelines around times for broadcast and responsible gambling messaging requirements. The new guidelines – which come into effect immediately – state that only operators approved by the BCLB are permitted to advertise, and any ads must be approved by the board before airing or printing. A BCLB licence number should also be visible within the ad. BCLB has placed great emphasis on responsible gaming with regards to the guidelines. Every ad must carry a responsible gaming message, specify the 18 or over age limit, display a customer care number at all times, and gambling cannot be glamorised in any way. Ads are only allowed to run between 9pm and 6am, with other slots earmarked for responsible gambling messages (9am-4pm) and corporate social responsibility activities (6am-9am). No advertising whatsoever is allowed from 4pm-9pm. In addition, no advertisements are allowed to air around shows for children, religious programming or family shows. Furthermore, 20% of the duration of any ad should contain a responsible gambling message, a BCLB licence number, an age restriction and the words “authorised and regulated by the Betting Control and Licencing Board”. For ads aired on the radio, a maximum of four ads per hour are permitted, and these must follow the same time slot restrictions as television. The new advertising guidelines come after the country passed the 2021 Finance Bill, which reintroduces a controversial betting stake tax, but at 7.5% rather than the 20% rate that caused leading operators Sportpesa and Betin to leave the market before it was repealed last year. The tax was initially set to be brought back at the full 20% rate – as previously promised by the treasury – but a committee lowered it at the end of June. Source: igamingbusiness.com SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: BCLB, Kenya Continue Reading Previous Betika Introduce No Data No Problem for Kenya CustomersNext IBIA and H2 predict global betting turnover will reach $767bn by 2025 More Stories EXPERTS KENYA Media houses on the spot over gambling pay bill numbers 1 day ago Samuel HOT NEWS KENYA Kenyans Lead in Peer-to-Peer Crypto Trade Globally 2 days ago Adeleye Awakan EXPERTS TANZANIA Eventus International Announces Sports Betting East Africa+ and Sports Betting West Africa+ Merger 5 days ago Iwo Bulski HOT NEWS KENYA ONLINE Crypto gambling business gaining popularity in Kenya 5 days ago Samuel EXPERTS KENYA Kenyan lawmakers propose ban on gambling programmes on broadcast media 1 week ago Iwo Bulski KENYA ONLINE Are You Addicted In Sports Betting? 1 week ago Samuel BETTING KENYA TVBET goes live in Kenya and Nigeria via Sahara Games 1 week ago Iwo Bulski ANGOLA EXPERTS HOT NEWS Unitel Finally Launch Mobile Money in Angola 2 weeks ago Adeleye Awakan KENYA LOTTERIES The Kenyan regulatory board suspends 81 lottery account numbers 2 weeks ago Iwo Bulski BETTING KENYA Kapsabet-based contractor wins Sh1m Betsafe jackpot 2 weeks ago Szarlot EXPERTS HOT NEWS KENYA Banks in Kenya Push for Return of Mobile Money Charges- Could it Impact Betting Industry? 2 weeks ago Adeleye Awakan BETTING KENYA Paul Midega Killed Self After Losing Sh80,000 Bet 2 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.