EXPERTS KENYA BCLB creates Kenya’s first advertising guidelines for gambling 3 years ago Samuel Post Views: 510 Kenya’s Betting Control and Licencing Board (BCLB) has set out its advertising guidelines for gambling related content within the country, with strict guidelines around times for broadcast and responsible gambling messaging requirements. The new guidelines – which come into effect immediately – state that only operators approved by the BCLB are permitted to advertise, and any ads must be approved by the board before airing or printing. A BCLB licence number should also be visible within the ad. BCLB has placed great emphasis on responsible gaming with regards to the guidelines. Every ad must carry a responsible gaming message, specify the 18 or over age limit, display a customer care number at all times, and gambling cannot be glamorised in any way. Ads are only allowed to run between 9pm and 6am, with other slots earmarked for responsible gambling messages (9am-4pm) and corporate social responsibility activities (6am-9am). No advertising whatsoever is allowed from 4pm-9pm. In addition, no advertisements are allowed to air around shows for children, religious programming or family shows. Furthermore, 20% of the duration of any ad should contain a responsible gambling message, a BCLB licence number, an age restriction and the words “authorised and regulated by the Betting Control and Licencing Board”. For ads aired on the radio, a maximum of four ads per hour are permitted, and these must follow the same time slot restrictions as television. The new advertising guidelines come after the country passed the 2021 Finance Bill, which reintroduces a controversial betting stake tax, but at 7.5% rather than the 20% rate that caused leading operators Sportpesa and Betin to leave the market before it was repealed last year. The tax was initially set to be brought back at the full 20% rate – as previously promised by the treasury – but a committee lowered it at the end of June. Source: igamingbusiness.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: BCLB, Kenya Continue Reading Previous Betika Introduce No Data No Problem for Kenya CustomersNext IBIA and H2 predict global betting turnover will reach $767bn by 2025 More Stories EXPERTS NIGERIA The industries behind Nigeria’s economic explosion 2 days ago Samuel EXPERTS SOUTH AFRICA South African Regulator Grants Approval to 59 Crypto Platforms for Resident Services 2 days ago Samuel EXPERTS WORLD NEWS IOC and UEFA come together to protect sports betting integrity 3 days ago Szarlot EXPERTS KENYA How SiGMA’s Expansion into Kenya is Reshaping the African Gambling Landscape 3 days ago Szarlot BOTSWANA EXPERTS BMM Testlabs secures licenses for compliance testing in Botswana and Nigeria 3 days ago Samuel EXPERTS HOT NEWS WORLD NEWS Which Country Has The Highest Percentage Of Gamblers? 6 days ago Samuel EXPERTS SOUTH AFRICA Exploring Gambling Trends In South Africa 1 week ago Szarlot EXPERTS NIGERIA New partnership between BetKing and Genius Sport in Nigeria 1 week ago Iwo Bulski EXPERTS TANZANIA Why Crypto Betting Sites Is The New Deal In Africa? 1 week ago Szarlot EXPERTS SOUTH AFRICA KZN gaming sector collects R724m for service delivery 1 week ago Samuel EXPERTS HOT NEWS Top Achievements That Influenced Online Entertainment in Africa 1 week ago Szarlot BETTING KENYA Gambling was meant for the rich- Bravin Yuri opines 1 week ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.