BETTING NIGERIA Bet9ja Partner with Nigeria Info to Freely Air UEFA Euro 2020 3 months ago Adeleye Awakan Post Views: 302 Nigeria’s most prominent sports betting company Bet9ja has partnered with Nigeria Info’s Stoppage Time to freely air the UEFA Euro 2020 tournament on 99.3fm Lagos to Nigerians following the network securing local broadcasting rights; for the summer-long game. At the press conference during the partnership ceremony, the Head of Training Unit for Bet9ja Ojona Erowo said: “It is imperative to give Nigerians complete access to the tournament. This allows everyone enjoys every moment of what is expected to be a star-studded competition.” The Executive Producer of Stoppage Time, Martin Inogbo, said, “Following up to our partnership with Bet9ja on the English Premier League content, we are uniformly thrilled at meeting the footballing needs of the wide spectrum audience in the postseason of domestic football.” However, this move by the sports betting company in Nigeria is quite an exciting development and strategic as to keep their customer engagement, providing access to the competition and Nigerians at large to be up-to-date as the event unfolds for free. This move will capture the underserved and unserved for not needing to depend on Pay-Tv to follow the beautiful game. Also this strategic marketing move from the betting company would see a session dedicated for the brand to promote its services to the masses. Meanwhile, as reported previously by E-play Africa Media, the National Lottery Trust Fund (NLTF) expressed gratitude to the Economic and Financial Crimes Commission (EFCC) for its intervention making two frontline lottery operators Premier Lotto (Baba Ijebu) and KC Gaming (Bet9ja) to remit a total of N1 billion to the federal government of Nigeria. The recovered funds are a debt owed by the two companies due to either neglect or refusal to remit 20 per cent of their turnover to the government through the National Lottery Trust Fund as required by law. The board and management of NLTF recently conveyed their appreciation to the Commission. The letter was signed by the Executive Secretary of the Fund, Bello Maigari. According to Maigari: “We are pleased to report that due to the diligent execution of the ongoing strategic engagement between the NLTF, NLRC and the EFCC recovery of unremitted fees by some lottery operators has been made. “ The board and management of the National Lottery Trust Fund wish to convey our appreciation for your patriotic intervention in ensuring the immediate recovery of due government remittances for a good cause. Furthermore, we commend the EFCC team spearheading the exercise for their doggedness and professionalism in rooting out corruption in the sector and restoring sanity to lottery and gaming operations.” A breakdown of the payment shows that Premier Lotto (baba ijebu) remitted N833, 333,494.58 while KC Gaming (Bet9ja) remitted N166, 666,827.92 totaling N1billion. However Section 24(3) of the National Lottery Act 2005 states that “licenses shall pay to the Trust Fund established under Section 35 of this Act within not more than 90 days. After determining the result for each lottery, 20 per cent of the lottery’s proceeds for the first five years of license while 25 per cent in the subsequent five years and after that 27.5 per cent. Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. 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