Beter Joins forces with SportyBet

Beter, a next-gen provider of betting data and content has announced its recent partnership with frontrunning operators in emerging markets Sporty Group, mostly known for their SportyBet platform.

This power collaboration will allow SportyBet players to access Beter’s propriety Setka Cup, a 24/7 table tennis tournament, as well as other eSportsBattle tournaments, which include eBasketball and eFootball at present with plans to expand into eHocky and CS2 in the near future.

Who knows, maybe these brands will someday partner up with even bigger, more successful names in the sports betting sector, like William Hill – one of the oldest bookies around. In fact, this review by should serve as an exhaustive overview of how established its name and reputation are.

A Power Connection

Making over 45,000 events happen each month across eight sports and eSports disciplines, Beter is considered one of the unrivaled betting platforms that brings together a unique multidimensional betting experience, including real-time data, 24/7 streaming and odds that are backed with a +7.5% margin retention. All these elements ensure a service that’s clearly a cut above the rest when compared to other similar providers.

SportyBet, on the other hand, is already a Tier 1 operator across the African continent, with ambitious plans for Latin America in the pipeline. Last year, they also formed a partnership with Manchester City, as well as WSC Sports and Sportradar, making them their official betting partners in Africa. This strong collaboration has the potential to deliver fast-paced content around the clock along with 24/7 customer support.

A New Era for eSports in Africa

Having already expressed its interest in the African region, Gal Ehrlich, CEO at Beter talked about the huge potential the gambling and betting sector in this region represented, while noting that collaborating with “one of the region’s most prestigious operators”.

Chuck Robinson, CRO at Beter, also noted that:

“Africa is a growing market where the demand for high-quality, fast paced experiences and products continues to rise.”

And lastly, Ehrlich also mentioned that this collaboration would allow for Beter to share its platform with a brand like SportyBet “that understand the need to not only meet but better expectations”.

In his statement, Gregory Parsons, VP of Business Development at SportyBet talked about the importance of remaining at the forefront when it comes to “engaging and relevant content”. When one takes into consideration the wealth of content Beter is able to provide, Parsons noted that this partnership would push SportyBet forward by “adding its content to our overall global offering”.

He also added how SportyBet players have grown to “seek round-the-clock betting and want to wager on big action in the least amount of time”. Making this alliance an ideal solution in the present market.


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