BetFounders was created with a vision – say Artur Harutyunyan

Last month, we had the opportunity to connect with Artur Harutyunyan, the CEO of BetFounders, a leading online casino platform catering to the African market. In our interview, Artur shared valuable insights into the journey of BetFounders and the unique challenges and opportunities they have encountered along the way.


E-playafrica: Can you share the story behind your decision to enter the African online casino market? What attracted you to this particular industry and region?

Artur Harutyunyan: Several factors drove the decision to enter the African online casino market. Firstly, I recognized the significant growth potential and strong interest in online gambling in Africa. Secondly, the African market was relatively untapped, presenting opportunities for innovation and market leadership. Additionally, the diverse cultures of Africa intrigued me, and I wanted to create a platform that catered to their preferences and provided a world-class experience. Ultimately, my passion for entrepreneurship, the potential of the African market, and the desire to offer a unique online casino platform led me to embark on this journey with BetFounders.

In the early stages of the journey, what were the major obstacles you encountered and how did you overcome them?

Artur Harutyunyan: In the early stages of our journey, we encountered significant obstacles that required resilience and resourcefulness to overcome. These challenges included limited awareness and acceptance of online casinos, technological infrastructure limitations, regulatory compliance complexities, diverse payment methods, and the need to build trust. We tackled these hurdles by investing in education and awareness, optimizing our platform for low bandwidth, working closely with regulatory bodies, forming strategic partnerships for payment options, and prioritizing security and transparency to build trust. Through determination and adaptability, we successfully navigated these obstacles, laying the foundation for BetFounders’ success in the African online casino market.

Could you provide insights into how BetFounders was created? What was the founding vision and the key steps taken to turn that vision into a reality?

Artur Harutyunyan: BetFounders was created with a vision to revolutionize the online casino industry in Africa. The key steps taken to turn this vision into reality included thorough research and market analysis, building a talented team, establishing a robust technological infrastructure, forming strategic partnerships for game selection, ensuring regulatory compliance, adopting a user-centric approach, and promoting responsible gambling. Through strategic planning and relentless pursuit of excellence, BetFounders emerged as a trusted and leading online casino platform in Africa.

BetFounders has made significant strides in the African market. Could you please share the countries in which BetFounders currently operates and any plans for expansion into new markets?

Artur Harutyunyan:  BetFounders operates in Tanzania, Kenya, Nigeria, Namibia, and Ethiopia, where we have established a strong presence. We are continuously evaluating opportunities for expansion into new markets across Africa. While specific details cannot be shared now, we are actively exploring partnerships and strategies to bring the BetFounders experience to more countries. Our goal is to expand our footprint and provide a thrilling and secure online casino platform to players in additional African markets. Stay tuned for exciting updates on our expansion efforts.

Building trust is crucial in the online gambling industry. How did you establish credibility and gain the trust of African players who may have been skeptical of online casino platforms?

Artur Harutyunyan: To establish credibility and gain the trust of African players skeptical of online casino platforms, BetFounders implemented key strategies. We ensured regulatory compliance, maintained transparent operations, prioritized secure and fair gaming, promoted responsible gambling practices, provided reliable customer support, and showcased positive testimonials. Through these efforts, we gradually built trust and credibility among African players, assuring them of our commitment to transparency, security, and an exceptional online gambling experience.

The African market has experienced significant changes in user behavior and preferences. How did you adapt to these changes and stay ahead of the evolving trends in the industry?

Artur Harutyunyan:  BetFounders proactively adapted to the evolving trends in the African market by conducting comprehensive market research, adopting a user-centric approach, embracing innovation and technology, diversifying the game selection, and maintaining agility in development. These strategies ensured a deep understanding of changing user behavior and preferences, allowing us to tailor our offerings, enhance the user experience, and stay ahead in a competitive industry.

Can you share any notable success stories or memorable experiences of BetFounders’ impact on the lives of African players or the local communities you serve?

Artur Harutyunyan:  BetFounders has left an impressive and lasting impact on African players and local communities. Through economic empowerment, education advancement, responsible gambling advocacy, community engagement, and unforgettable entertainment, we have transformed lives and created meaningful opportunities. These success stories highlight our dedication to making a positive difference in the African online casino market.

Looking to the future, what trends and developments do you anticipate in the African online casino market, and how is BetFounders preparing to adapt and innovate?

Artur Harutyunyan:  BetFounders is actively preparing for the future of the African online casino market by anticipating trends such as increased mobile gaming, a demand for localized experiences, and advancements in technology. Through expanding game offerings, user-centric enhancements, and a focus on cultural relevance, we aim to provide an exceptional gaming experience that stays ahead of evolving player preferences and industry developments.

Lastly, what advice would you give to entrepreneurs considering entering the African online casino market or any other emerging market with unique challenges and opportunities?

Artur Harutyunyan: To all entrepreneurs venturing into the African online casino market or any other emerging market, remember this: Embrace the challenges as opportunities, adapt to the unique landscape, build strong local partnerships, prioritize the user experience, foster innovation, uphold integrity, and unwavering belief in your vision. Success may take time, but with persistence and dedication, you have the power to shape the future and leave a lasting legacy in this dynamic and promising market.

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