Betgenius pens deal with Kiron to offer full range of virtual sports

Betgenius has signed a deal with Kiron, adding a full range of virtual sports to its offering. A leading virtual sports supplier, Kiron’s wide-ranging 24/7 coverage includes football, horse racing, greyhound racing and motor racing, as well as a range of fast-growing sports such as basketball and ice hockey.

Betgenius sportsbook partners will have immediate access to the entire portfolio, where local regulation permits, via a fast and simple integration service.

Available for retail, online and mobile, the service provides high-frequency, around-the-clock content and automates the entire event lifecycle from market creation through to resulting.

James McKiernan, Head of Commercial at Betgenius, said:

“Adding Kiron’s full range of virtual sports to our offering gives our partners direct, easy access to around-the-clock content proven to drive additional turnover. With a complete virtuals product a staple for sportsbooks across Europe, LatAm and Africa, the new feed supplements the existing data, trading and streaming content we provide.”

Steven Spartinos, Co-CEO of Kiron, said:

“We are thrilled to be partnering with Betgenius, a true market leader in the sports betting space. This is an exciting deal which promises to realize a number of synergistic benefits for both companies. The addition of our premium virtual sports titles to the Betgenius platform will complement its existing sports betting offering and create additional value for its significant customer base internationally.”

About Kiron Interactive

Kiron Interactive, established in 2001, is a leading supplier of virtual games and gaming systems to the global gaming industry. Kiron’s virtual gaming products have been successfully deployed across all channels including online, mobile and land-based venues, using a wide variety of delivery options. Using market leading graphics and animation as well as proven gaming methodologies, Kiron’s products have grown to be the leaders in their field.

About Betgenius

Founded in 2000, Betgenius is the leading provider of sophisticated data-driven technology and services to over 220 licensed sportsbooks worldwide. Our multi-award-winning data, trading, risk, streaming, BetBuilder and scorecentre products are built to help our partners maximize performance, along with Genius Sports Media’s digital marketing services. Betgenius’ bespoke solutions empower operators to take total control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits.

As part of Genius Sports Group, the global leader in sports data, technology and integrity, Betgenius prides itself on being the most trusted partner to the regulated global sports betting sector. We are the official betting partner to over 300 sports leagues and federations worldwide.
https://betgenius.com/

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