BETTING KENYA Betika partners fast track to drive retention in Africa 8 months ago Szarlot Post Views: 330 Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa. Fast Track will deliver an automated CRM solution that will enable Betika to set up multi-channel automations and create precise targeting for retention campaigns using Fast Track’s built-in segmentation model. “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.” – said Johaar Bassier, Global CRM manager at Betika. Betika currently offers online gaming and sports betting in Kenya, Ghana and Nigeria, with Kenya representing its largest market, where it is licensed by the Betting Control and Licensing Board of Kenya. “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.” – said Simon Lidzén, co-founder and CEO of Fast Track. About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Betika, Kenya, sports betting Continue Reading Previous Ruto: Betting companies are operating in opaque spaceNext Report Reveals Sectors With Highest Digital Fraud Rate in Kenya More Stories BETTING NIGERIA Challenges and Future Trends of Sports Betting in Africa 12 hours ago Szarlot EXPERTS KENYA Kenya: New OCS To Combat Nakuru Gangs 1 day ago Szarlot BETTING NIGERIA Protecting Stakers From Gaming Exploitation 2 days ago Szarlot BETTING KENYA Get Started with Sports Betting in Kenya 2 days ago Szarlot BETTING KENYA How Kenyan Sports Betting Newcomers Are Becoming Popular 3 days ago Samuel BETTING KENYA How to Avoid Unhealthy Gaming Habits 3 days ago Szarlot EXPERTS KENYA Kenya Kwanza MPs To Defend Ruto’s Fiscal Reform Agenda 6 days ago Samuel BETTING KENYA Esports Melbet betting – take a risk and win 6 days ago Szarlot BETTING KENYA Suspension of online casino services in Kenya 1 week ago Szarlot BETTING NIGERIA Broda Shaggi and Tobi Bakre sign endorsement deal with BetKing 1 week ago Szarlot BETTING ZIMBABWE African Betting Success Stories 1 week ago Samuel EXPERTS KENYA MOA opposed to 15pc excise duty on alcohol, gambling ads 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.