BETTING KENYA Betika partners fast track to drive retention in Africa 2 months ago Szarlot Post Views: 179 Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa. Fast Track will deliver an automated CRM solution that will enable Betika to set up multi-channel automations and create precise targeting for retention campaigns using Fast Track’s built-in segmentation model. “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.” – said Johaar Bassier, Global CRM manager at Betika. Betika currently offers online gaming and sports betting in Kenya, Ghana and Nigeria, with Kenya representing its largest market, where it is licensed by the Betting Control and Licensing Board of Kenya. “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.” – said Simon Lidzén, co-founder and CEO of Fast Track. About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Betika, Kenya, sports betting Continue Reading Previous Ruto: Betting companies are operating in opaque spaceNext Report Reveals Sectors With Highest Digital Fraud Rate in Kenya More Stories BETTING NIGERIA Man Arrested For Allegedly Stealing Friend’s Funds To Bet In Lagos 17 hours ago Samuel BETTING SOUTH AFRICA Pragmatic Play Expands South African Footprint with World Sports Betting 5 days ago Samuel EXPERTS KENYA 5G Technology Gives Rise To Sports Betting In Africa 5 days ago Szarlot BETTING UGANDA Ugandan health worker loses 6,7 million bet on World Cup game 6 days ago Samuel KENYA ONLINE Safaricom launches M-PESA Go a product for kids aged 10 to 17 years 7 days ago Szarlot KENYA LOTTERIES How much do people spend on lottery tickets over a lifetime 7 days ago Samuel BETTING NIGERIA 10 secrets of successful online football betting 7 days ago Samuel BETTING GHANA Different types of soccer bet you can place any time 1 week ago Samuel BETTING SOUTH AFRICA Hollywoodbets Announces Bafana Bafana Legend Teko Modise as a Brand Ambassador 2 weeks ago Samuel BETTING SOUTH AFRICA Pragmatic Play Expands South African Footprint with World Sports Betting 2 weeks ago Szarlot BETTING TANZANIA 10Bet Continues Expansion in Africa 2 weeks ago Samuel BETTING GHANA Hooked: Sports betting addiction in Ghana youth 2 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.