BETTING KENYA Betika partners fast track to drive retention in Africa 3 years ago Szarlot Post Views: 634 Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa. Fast Track will deliver an automated CRM solution that will enable Betika to set up multi-channel automations and create precise targeting for retention campaigns using Fast Track’s built-in segmentation model. “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.” – said Johaar Bassier, Global CRM manager at Betika. Betika currently offers online gaming and sports betting in Kenya, Ghana and Nigeria, with Kenya representing its largest market, where it is licensed by the Betting Control and Licensing Board of Kenya. “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.” – said Simon Lidzén, co-founder and CEO of Fast Track. About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Betika, Kenya, sports betting Continue Reading Previous Ruto: Betting companies are operating in opaque spaceNext Report Reveals Sectors With Highest Digital Fraud Rate in Kenya More Stories EXPERTS KENYA State Forms Rapid Response Team to Tackle Gambling: “It’s a Silent Epidemic” 2 days ago Szarlot BETTING NIGERIA Afropari: an honest look at the world of mobile betting 3 days ago Szarlot KENYA ONLINE Kenyans raise alarm over betting scheme sending many youths to early graves 3 days ago Szarlot BETTING HOT NEWS KENYA Nearly Sh1 trillion is gambled in a year, figure keeps growing 4 days ago Samuel KENYA ONLINE Parliament Goes After ‘Aviator’ Betting Game 1 week ago Samuel EXPERTS KENYA Identification of and intervention in gambling effects among vulnerable groups in public universities in Kenya 1 week ago Samuel EXPERTS KENYA MPs pass 10 amendments in efforts to curb money laundering in Kenya 1 week ago Szarlot BETTING NIGERIA How responsive designs are helping the Nigerian sports betting industry to 2 weeks ago Szarlot BETTING SOUTH AFRICA The Rise of Sports Betting in Gauteng: Bet Safely and Responsibly 2 weeks ago Samuel KENYA ONLINE Slotegrator Breaks Down Africa’s $17.63 Billion Betting Growth 2 weeks ago Iwo Bulski BETTING UGANDA Why Uganda might have the world’s most passionate Arsenal fans 2 weeks ago Samuel BETTING KENYA Strict measures await betting, lottery industry operators in Nairobi 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.