Betika Signs Partnership Deal with Asante Kotoko

Betika, a sports betting company with footprints in eight African countries, signs a partnership deal worth a Ghc 1.3m deal (about 250,000 USD$) with one of Ghana’s oldest football clubs Asante Kotoko for two years, effective from November 11, 2021.

This deal grants Betika full rights as Kotoko’s official betting partner; within the period of the collaboration, Kotoko will receive a cash amount of GHc 630,000 per annum and equipment like balls, nets, and other sports equipment. The deal will nurture and improve the clubs’ visibility and help scout talent from other grassroots football activities.

While announcing the partnership, Mr. Rupen Samani, Chief Executive Officer (CEO) of Betika, said:

“Kotoko is the biggest club in Ghana, no doubt, and for us, it’s the third biggest club in Africa, and we are happy to have created this partnership.”

The partnership, he said, confirms the company’s commitment to invest in the youth and the country through sports, arts, and culture, with football being a key focus.

“Through this, we aim to improve the standards of the game as we nurture talent both at the grassroots and national level. We also believe that through the partnership, we can influence positive change among the youth through creating an atmosphere of talent and skills development in sports.”

Above all, the company hopes that with the sponsorship, Kotoko will maintain its status as the most successful club in the history of the Premier League. The CEO of Kotoko, Nana Yaw Amponsah, lauded Betika for coming on board and was hopeful the partnership would ensure that both organizations have the best visibility.

“The Porcupine warriors believe that this collaboration will go a long way towards not only easing the club’s financial obligations but also increasing the league’s monetary incentive.: –  added Mr. Amponsah.

Meanwhile, this is coming after the leading sports betting firm in Kenya recently signed a five-year sponsorship deal with one of Ethiopia’s football clubs Ethiopia Coffee; the sports betting company agreed to pay six million birrs (about 120,000 USD) for this season.

Ethiopia Coffee football club will print the sports betting firm logo on the right chest of the player’s kit. According to the agreement’s details, the deal will be renewed every season and, based on the club performance, will play an essential role in increasing the sponsorship deal.

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