BETTING NIGERIA BetKing provides player tracking in Intelitics data-driven partnership 6 months ago Samuel Post Views: 336 KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI. In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.” Furthermore, the firm will also allow BetKing’s affiliate partners to access real-time data and analytics as well as ‘flexible pixel tracking’, allowing for such enterprises to manage their own campaigns whilst monitoring its effectiveness. Moreover, the sports betting company has recently emerged in ‘key’ African markets, namely Nigeria, Kenya, Ethiopia and is set to soon launch in Ghana, whilst the deal marks Intelitics’ debut into the African market. Allan Petrilli, VP of Sales and Growth at Intelitics, added: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets. Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be. It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.” Source: sbcnews.co.uk About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Betking, Intelitics, Nigeria Continue Reading Previous Nigeria House Representative wants offshore betting sites to Pay TaxesNext Pronet Gaming on the African Opportunity More Stories BETTING KENYA Gambling operators ignore orders to close during the election 1 day ago Iwo Bulski BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 2 days ago Szarlot BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 2 days ago Szarlot BETTING NIGERIA All About Cricket Betting 3 days ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 3 days ago Iwo Bulski BETTING KENYA The government should work with the betting industry 2 weeks ago Iwo Bulski EXPERTS NIGERIA SBWA + 2022 Summit this week in Nigeria 2 weeks ago Iwo Bulski BETTING KENYA Eighteen new firms enter booming betting arena 2 weeks ago Iwo Bulski EXPERTS NIGERIA Money laundering: ECOWAS agency fingers Nigerian casinos 2 weeks ago Iwo Bulski NIGERIA ONLINE BGaming develops compression algorithm to cut game loading time 2 weeks ago Iwo Bulski BETTING KENYA Tanzania joins Kenya, Uganda tax squeeze on gamblers’ winnings 2 weeks ago Iwo Bulski BETTING HOT NEWS KENYA BCLB clears 11 betting companies to receive operating licenses 3 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.