BETTING KENYA Betsson Group partners with Fast Track in African markets 3 years ago Samuel Post Views: 889 Betsson has been operating in the gambling industry for more than 50 years. Since their beginnings in the land-based space, the operator has grown to encompass a group of over 20 online brands, including NordicBet, CasinoEuro and Betsafe. Betsafe entered the Kenyan market in December 2020. The sportsbook-led brand is differentiating itself in the region by offering the most competitive and appealing Jackpots in the market. Betsafe Kenya also boasts an innovative and unique market first Text Betting and Telegram product. They are also committed to providing a safe environment for their customers and are the first operator in the region to hire a responsible gaming officer. Betsafe Kenya will be using Fast Track to implement an automated engagement strategy tailored to the market. They will also take advantage of the flexible segmentation model available within Fast Track CRM to shape detailed segments based on player value, activity and preferences. Michael Hennessy, Product Campaign Manager for New Markets said: “We found FastTrack extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market. We strive to engage with our players in the best way possible and look forward to using Fast Track’s real-time data to optimise our Retention efforts.” The Fast Track platform provides operators with the tools they need to achieve efficient, scalable player engagement. Operators who work with Fast Track can take advantage of a workflow specifically built for iGaming alongside a rich, real-time data feed and powerful automation capabilities. “We ensure that every instance of our platform is tailored to the individual needs of the brands we work with. We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region,” – commented Simon Lidzén, Co-Founder and CEO of Fast Track. Source: igamingusiness.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Betsafe, Kenya, sports betting Continue Reading Previous BigiBet campaign against Underage GamblingNext Bet9ja Partner with Nigeria Info to Freely Air UEFA Euro 2020 More Stories BETTING KENYA University student hangs self after losing KSh15,000 school fees to betting 5 hours ago Samuel BETTING KENYA Bangbet Charges Ahead with Renewed Sponsorship for Josiah Kariuki 6 hours ago Samuel BETTING SOUTH AFRICA Nolimit City Celebrates South Africa Debut 1 day ago Samuel BETTING GR8 Tech enters long-term partnership with Mojabet 1 day ago Szarlot BETTING KENYA Odibets unveils Sh5m sponsorship for Kenya Women 3X3 basketball team 3 days ago Szarlot EXPERTS KENYA Tappi expands services across Africa beyond Kenya and Nigeria 3 days ago Samuel KENYA ONLINE iGaming’s Global Growth: From Africa to North America 3 days ago Szarlot KENYA ONLINE Kenya’s Blockchain Association Makes Plea for Detained Binance Executives 3 days ago Samuel BETTING NIGERIA Seun Kuti criticizes Nigerian elites over youths sleeping in betting shops 4 days ago Samuel BETTING KENYA Kayole Matatu Driver Newest Millionaire in Town After Winning KSh 3.4m 1 week ago Samuel BETTING NIGERIA Reps to organise public hearing on age limit for betting 1 week ago Samuel BETTING NIGERIA BetKing Renews Commitment To Ikorodu City FC 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.