BETTING Betting companies in Africa should target football 3 years ago Samuel Post Views: 1,039 The relentless involvement of betting companies in other parts of the world majorly the European football leagues has drawn a generation of young men into strongly associating themselves with gambling. However, the explosion in marketing and sponsorship in major leagues in Europe by betting companies and combined with the ease of online betting via mobile has resulted in gamblification of watching football according to a survey conducted by British academy, the findings 8 out of 10 people interviewed said their can no longer watch a football match unless they have multiple bets; commonly they have up to 25 accounts with online gaming platforms and to the extent that their football conversation with their fellow age mate are all about betting rather than the game. Furthermore, the participants said the gambling companies marketing is extremely effective, particularly offers for free bets, welcome bonus and competitive odds has had its impact on them to open multiple account with different bookmakers as well, and that whenever they loose a bet that it doesn’t feel like real money because they are placed so casually on a phone and they no longer involve going to a bookmaker shop. However, for example in England 10 out of the 20 teams in English premier league are sponsored by betting companies while in the Spanish La Liga 8 out of the 20 teams are sponsored by betting companies, Betway leads the way in Spanish League sponsoring 3 clubs in La Liga and while in Nigeria 1xbet is the official betting partner of the Super Eagles and in Kenya Odibets just signed a partnership deal with ordinary football clubs to promote grassroots football in the country, and while Sportpesa is the official league sponsor of Kenya premier league, but recently the crisis rocking the country gaming industry, the giant company as threaten to pull out from the deal. Therefore, with the rapid growth of sport betting in the continent it is high time more betting companies followed suite to look at the options of partnership deals or considered sponsoring of major football events in Africa. Written by Adeleye Awakan Associate/Editor www.gbc.ng Africa’s leading digital gaming magazine. For consultant on gaming in Africa, Marketing, PR, Advertising, and Thoughtful leadership article contact: [email protected] About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: football, sports betting Continue Reading Previous Uganda – FUFA investigationNext Kenya’s crackdown on online sports betting More Stories BETTING GHANA GFA unveils new logo for betPawa Premier League 15 hours ago Iwo Bulski BETTING WORLD NEWS Elon Musk Eyes Manchester United Purchase 2 days ago Iwo Bulski BETTING GHANA betPawa sets up Responsible Gaming Call Center for Gaming Commission 3 days ago Szarlot BETTING ZAMBIA Fully Zambian-owned Betting company “Betta1” officially launched 4 days ago Szarlot BETTING NIGERIA Waxibet Out To Change Sports Betting Narratives In Nigeria 4 days ago Samuel BETTING KENYA Taxman clears 105 betting companies to get permits 5 days ago Szarlot BETTING UGANDA Mobile Betting in Uganda – Why Is It So Popular? 5 days ago Samuel BETTING KENYA Gambling operators ignore orders to close during the election 1 week ago Iwo Bulski BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 1 week ago Szarlot BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 1 week ago Szarlot BETTING NIGERIA All About Cricket Betting 1 week ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.