BETTING NIGERIA Betting companies must look to African markets 7 months ago Szarlot Post Views: 388 Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC journalist Jessie Sale at Betting on Sports Europe, Dean Akinjobi, CEO of Football Media, shared his thoughts that if a ban on sports betting sponsorships does take place then such companies will have to think of smarter ways to engage their audiences. “The digital space is going to be absolutely huge, so you’ll find sponsorship money moving into digital. But also, you’ll find clubs working with betting brands or maybe markets that they weren’t previously aware of.” Akinjobi regarded African and Asian nations as key emerging markets, and predicts betting companies will place a great focus on placing regional basd deals in these areas. “Overall, I think it’s going to be very challenging,” he continued. “But it’s one of those things that the industry has been aware of, and we should all collectively figure out how to get the best solution. It’s going to be a bumpy road. The future of sports sponsorships as a whole with regards to betting is going to be challenging.” Additionally, in responding to what we can expect from Football Media in 2022, Akinjobi shared that the brand is focused on scaling the business internationally, again, specifically in the African market. “We have a huge presence in Africa, we’re doing a lot of things in Kenya, Nigeria and South Africa, working with a number of big betting brands. Some of the brands that are in Europe, bringing them into the continent, we have a team of people there too. With the World Cup coming up in 2022, it’s going to be huge, you can expect some really interesting activations, more sponsorships, and really interesting things from us.” Source: insidersport.com About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Nigeria, sponsorship, sports betting Continue Reading Previous Nigerian Betting Scene in 2022Next Three things you may want to know before betting on the AFCON More Stories BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 17 hours ago Szarlot BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 18 hours ago Szarlot BETTING NIGERIA All About Cricket Betting 2 days ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 2 days ago Iwo Bulski BETTING KENYA The government should work with the betting industry 1 week ago Iwo Bulski EXPERTS NIGERIA SBWA + 2022 Summit this week in Nigeria 2 weeks ago Iwo Bulski BETTING KENYA Eighteen new firms enter booming betting arena 2 weeks ago Iwo Bulski EXPERTS NIGERIA Money laundering: ECOWAS agency fingers Nigerian casinos 2 weeks ago Iwo Bulski NIGERIA ONLINE BGaming develops compression algorithm to cut game loading time 2 weeks ago Iwo Bulski BETTING KENYA Tanzania joins Kenya, Uganda tax squeeze on gamblers’ winnings 2 weeks ago Iwo Bulski BETTING HOT NEWS KENYA BCLB clears 11 betting companies to receive operating licenses 3 weeks ago Samuel BETTING SOUTH AFRICA South African start-up wagers on peer-to-peer betting 3 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.