BETTING NIGERIA Betting companies must look to African markets 2 years ago Szarlot Post Views: 658 Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC journalist Jessie Sale at Betting on Sports Europe, Dean Akinjobi, CEO of Football Media, shared his thoughts that if a ban on sports betting sponsorships does take place then such companies will have to think of smarter ways to engage their audiences. “The digital space is going to be absolutely huge, so you’ll find sponsorship money moving into digital. But also, you’ll find clubs working with betting brands or maybe markets that they weren’t previously aware of.” Akinjobi regarded African and Asian nations as key emerging markets, and predicts betting companies will place a great focus on placing regional basd deals in these areas. “Overall, I think it’s going to be very challenging,” he continued. “But it’s one of those things that the industry has been aware of, and we should all collectively figure out how to get the best solution. It’s going to be a bumpy road. The future of sports sponsorships as a whole with regards to betting is going to be challenging.” Additionally, in responding to what we can expect from Football Media in 2022, Akinjobi shared that the brand is focused on scaling the business internationally, again, specifically in the African market. “We have a huge presence in Africa, we’re doing a lot of things in Kenya, Nigeria and South Africa, working with a number of big betting brands. Some of the brands that are in Europe, bringing them into the continent, we have a team of people there too. With the World Cup coming up in 2022, it’s going to be huge, you can expect some really interesting activations, more sponsorships, and really interesting things from us.” Source: insidersport.com About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Nigeria, sponsorship, sports betting Continue Reading Previous Nigerian Betting Scene in 2022Next Three things you may want to know before betting on the AFCON More Stories BETTING KENYA University student hangs self after losing KSh15,000 school fees to betting 7 hours ago Samuel BETTING KENYA Bangbet Charges Ahead with Renewed Sponsorship for Josiah Kariuki 7 hours ago Samuel BETTING SOUTH AFRICA Nolimit City Celebrates South Africa Debut 1 day ago Samuel BETTING GR8 Tech enters long-term partnership with Mojabet 1 day ago Szarlot EXPERTS NIGERIA Bandits funding terrorism through crowdfunding, betting platforms 2 days ago Samuel BETTING KENYA Odibets unveils Sh5m sponsorship for Kenya Women 3X3 basketball team 3 days ago Szarlot NIGERIA ONLINE Nigerian crypto fee hike invitation for crypto “big boys” 3 days ago Szarlot BETTING NIGERIA Seun Kuti criticizes Nigerian elites over youths sleeping in betting shops 4 days ago Samuel BETTING KENYA Kayole Matatu Driver Newest Millionaire in Town After Winning KSh 3.4m 1 week ago Samuel EXPERTS NIGERIA How NLRC Plans to Regulate Gaming 1 week ago Szarlot BETTING NIGERIA Reps to organise public hearing on age limit for betting 1 week ago Samuel BETTING NIGERIA BetKing Renews Commitment To Ikorodu City FC 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.