BETTING NIGERIA Betting companies must look to African markets 1 year ago Szarlot Post Views: 521 Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC journalist Jessie Sale at Betting on Sports Europe, Dean Akinjobi, CEO of Football Media, shared his thoughts that if a ban on sports betting sponsorships does take place then such companies will have to think of smarter ways to engage their audiences. “The digital space is going to be absolutely huge, so you’ll find sponsorship money moving into digital. But also, you’ll find clubs working with betting brands or maybe markets that they weren’t previously aware of.” Akinjobi regarded African and Asian nations as key emerging markets, and predicts betting companies will place a great focus on placing regional basd deals in these areas. “Overall, I think it’s going to be very challenging,” he continued. “But it’s one of those things that the industry has been aware of, and we should all collectively figure out how to get the best solution. It’s going to be a bumpy road. The future of sports sponsorships as a whole with regards to betting is going to be challenging.” Additionally, in responding to what we can expect from Football Media in 2022, Akinjobi shared that the brand is focused on scaling the business internationally, again, specifically in the African market. “We have a huge presence in Africa, we’re doing a lot of things in Kenya, Nigeria and South Africa, working with a number of big betting brands. Some of the brands that are in Europe, bringing them into the continent, we have a team of people there too. With the World Cup coming up in 2022, it’s going to be huge, you can expect some really interesting activations, more sponsorships, and really interesting things from us.” Source: insidersport.com About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Nigeria, sponsorship, sports betting Continue Reading Previous Nigerian Betting Scene in 2022Next Three things you may want to know before betting on the AFCON More Stories BETTING KENYA Court orders gambling firm to pay former staff Sh12m in terminal dues 4 hours ago Samuel BETTING SOUTH AFRICA Kambi Group to Continue Supplying SunBet with Solutions 7 hours ago Samuel BETTING GHANA Betway extends sponsorship for Ghana Women’s Premier League 7 hours ago Samuel BETTING WORLD NEWS LeoVegas Group launches new global partnership with Inter 7 hours ago Iwo Bulski BETTING KENYA Ndungú’s stake in Sportpesa firm risks seizure without pay 1 day ago Szarlot BETTING NIGERIA Parimatch Tech evolves into GR8 Tech 1 day ago Szarlot BETTING SOUTH AFRICA SIS, Kiron Interactive in Africa partnership 4 days ago Szarlot BETTING UGANDA Melbet online betting is a stable source of income 4 days ago Szarlot BETTING WORLD NEWS Bookmaker 1xBet denies problems with license and connection with Russia 4 days ago Samuel LOTTERIES NIGERIA Commission DG inspects lottery facility ahead national games 6 days ago Szarlot LOTTERIES NIGERIA Meet the Real Owner of Baba Ijebu 1 week ago Szarlot BETTING TANZANIA Betting firm employs 142 Tanzanian youths 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.