Betway announces entry into Tanzanian market

The firm gears towards providing Tanzanian sports betting fans with a bespoke, quality-driven, easy-to-use interface, that they can use to bet on a range of thrilling international sport. This, the firm’s officials disclosed, has allowed the brand to launch in Tanzania featuring a wide variety of sports, a host of different betting markets, a dynamic Live Betting system, and eSports.

When Betway was officially launched in 2006, the brand’s mission was to become synonymous with competitive sports betting. The brand has continued to grow in leaps and bounds in the decade since.
The officials revealed Betway prides itself on operating solely in regulated markets and, as such, is currently either licensed or licenses the use of its brand to local operating companies in 12 countries.
The countries include Kenya, Ghana, South Africa, Uganda, Zambia, Mozambique, and Nigeria.
Betway has high hopes that the expansion of the brand into the Tanzanian market will be a key driver for success on the African continent.

The sports betting firm further stated it has also localized the banking options to suit Tanzanian fans.
Customers can top up their accounts and withdraw their monetary prizes safely and securely using many methods. To help players kick off their sports betting journey, new customers will get a 3,000/- Free Bet upon registration.

On behalf of the government of Tanzania, the Director of Sports in the Ministry of Information, Culture, Arts, and Sports, Addo Komba, welcomed Betway, assuring them of support from the government and other sports stakeholders.

“I am happy and honoured to be officiating this very important event to welcome Betway in Tanzania. The government is pleased to see new investors such as Betway enter Tanzania with a view of supporting the development efforts in the sports scene. Betway is one of the giants in sports betting hence their decision to come to Tanzania is a good sign to us that we are making a step and they are willing to push us further.”

In addition to offering thrilling action on the pitch, Betway also has several game-changing initiatives off the field.  It is through the brand’s love of the game and interest in sports development that they can offer greater support for sporting communities in need.

Betway’s Country Operations Manager for Tanzania, Jimmy Masaoe, expressed his excitement at the launch. The official noted:

“These are exciting times in the world of sports betting and we hope that by launching a product of international quality into the market, we can bring a measure of thrill to both punters and fans, while still giving back to the community through various sporting and CSR ventures.”

As sports betting brand, it is also Betway’s responsibility to ensure they promote and create a favorable environment for responsible gambling.


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