EXPERTS Big data reshaping the gaming industry 3 years ago Iwo Bulski Post Views: 673 Big data is reshaping the overall business model as we know it. Data science lays foundation for decision-making process in most of the modern organization, which is exactly why it revenue has surpassed $40 billion since 2018 according to Statista. However, the gaming industry has used it to great effects in their day to day activities how? Industry stakeholders are using big data to create new growth opportunities that can combine and analyze the industry data. The gambling operators gather ample of information about products and services, player’s preference that can be captured and analyzed with the help of tools and skilled personnel in making decision and in other to create great customer experience. However, the Big Data concept is not exactly a new one, even back in the 1960s organizations were collecting numbers and manually adding them to spreadsheets in order to predict and uncover popular trends and insights. For example, bookmakers use “Big data” tools in knowing bettors preferred betting markets, which betting market is quite popular among players and to predict the next cause of actions of player. Similarly, today, gambling operators capture all types of big data that is relevant to their business and then apply analytics to generate important results that will be used to improve different aspects of their overall operations today. Article by Adeleye Awakan to know more about the African gaming industry please feel free to contact me on any of this channels: E-mail: [email protected] on Linkedin: Adeleye Awakan, Twitter: @AdeleyeAwakan , Instgram: adeleyeawakan. About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Big Data, gambling industry Continue Reading Previous Mobile phone penetration made gambling viable in AfricaNext How Technology Has Affected Gambling Laws More Stories EXPERTS WORLD NEWS What does the UK’s involvement look like in African business today? 9 hours ago Szarlot EXPERTS NIGERIA GamStop And Responsible Gambling in Nigeria 11 hours ago Szarlot EXPERTS KENYA KRA gains more from gaming and betting collections 12 hours ago Iwo Bulski EXPERTS KENYA Betting firms inflating sponsorships to avoid taxes 12 hours ago Szarlot EXPERTS NIGERIA Is the Cryptocurrency Noise in Nigeria Gradually being Silenced? 1 day ago Samuel EXPERTS KENYA Kenyan Govt Invites Public Submissions in the Creation of National Lottery 1 day ago Szarlot EXPERTS KENYA Naira Marley advises Muslims to forget betting during Ramadan 2 days ago Samuel EXPERTS WORLD NEWS Record 2022 numbers for Playtech 5 days ago Iwo Bulski BETTING EXPERTS Is Long-Term Betting a Smart Investment Strategy? 6 days ago Szarlot EXPERTS GHANA Casino Industry in Ghana Compared to South Africa 1 week ago Szarlot EXPERTS KENYA The Future of Online Lotto Payments: Cryptocurrencies and Digital Wallets 1 week ago Szarlot EXPERTS SOUTH AFRICA Operators Betting Big On Africa’s Booming iGaming Industry 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.