Binance Partner with Big Brother Naija Participant to Drive Adoption In Africa

Binance, the world’s leading blockchain ecosystem and cryptocurrency exchange, has announced a collaboration with Big Brother Naija’ Shine Ya Eye’ season 6 ex-housemates. Hazel Oyeze Onou (Whitemoney), Ikechukwu Sunday Okonkwo (Cross), and Pere Egbi (Pere) continue in their mission to drive crypto adoption and promote financial freedom for Africans.

Binance has continued to build core facets of the blockchain ecosystem and bring Africans new services and financial opportunities throughout the year. Binance has been working with some of the hottest stars in the country; it intends further drive its efforts to the mainstream.

“Crypto is the new currency and I am excited to take the Binance message to the streets as one doesn’t have to be rich or that educated to trade crypto,” – said Whitemoney.

Cross Ikechukwu Okonkwo said:

“I feel elated to be associated with the brand because I have been trading with the Binance app for several years. Working with the brand is an honour and I will ensure that the youths realize the benefits of investing in crypto.”

Pere Egbi, who could not conceal his excitement, stated:

“It is much easier to promote what you are affiliated with – I have been dealing with crypto for many years. And so, I will use the passion, experience and knowledge that I already have from Binance to drive this adoption.”

Hazel Oyeze Onou (Whitemoney) Speaking about the collaboration, the Binance Director for Africa, Emmanuel Babalola, said the trio’s choice as brand ambassadors is to take crypto mainstream across the African continent.

“Our goal is to make people understand crypto and ease the process of bringing it into their daily lives. We have seen how these influencers and their stories embody the spirit of entrepreneurship, hard work, and lifestyle of the everyday Nigerian. We have a shared goal of empowering more Africans with the knowledge and resources they need to achieve financial freedom, so it’s a perfect fit, and teaming up with them is a big win.” – he said.

Several initiatives have been instrumental to Binance in deepening cryptocurrency adoption in Africa, one of which is education. Binance rolled out the Binance masterclass programs across the continent to teach Africans the fundamentals of cryptocurrencies, identify scams, and safeguard their crypto. Binance also equips blockchain developers with the necessary skills to build solutions and further develop the ecosystem. Earlier the year, Binance Africa hosted an eight-week masterclass where they trained 1000 blockchain developers in Africa in crucial skills.

For this collaboration, the Big Brother Naija stars will help drive mainstream crypto adoption by educating people with little or no knowledge of crypto through Binance masterclasses, social media posts, videos, and the general interaction with their audience.

Bundle, Binance’s portfolio company, will also join this campaign as the brand strives to make crypto more accessible to everyone. The app was built where crypto newbies and professionals can trade crypto in the easiest way possible. As part of this collaboration, Bundle is teaming up with the influencers to highlight the ease of trading crypto through insightful and educative content for crypto newbies and professionals.

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