EXPERTS Bookmakers in Africa-an uncertain wait or decide to swim online 3 years ago Iwo Bulski Post Views: 611 Covid-19 has taken the world and the global economy into a dark space. Regardless of the lack of sports, punters are still looking for the next best option to educate themselves on new/alternative products where they can fill their need to deposit. A common saying in the market is “Africa lives and dies by 2 things, religion and hope” betting ties directly into the latter, and if players are given options and constantly communicated with, they will explore your alternatives, including current retail customers. We may soon be in a global lock down and as retail numbers lessen, online platforms may just get the African kick it has been waiting for to match the mobile penetration that currently exists. So the burning question then becomes how do bookmakers adapt? Well with alternatives such as Casino (outside of SA), virtuals, live games and lottery options you have the potential to stimulate the needs of traditional sports punters,even though they may not know it yet. Your marketing strategy needs to be strong in communicating this as well as the benefits of your alternatives. Meaning pushing your products rather than waiting for your existing sports betting customers to come to you as they may previously have done is a immediate must. Traditional online channels will become more important than ever. Affiliates and Google adwords etc will allow you to find those actively searching for an option, but what are you doing to find and target those who are punters but have stopped looking during the sport shutdown and potential retail decline. This is where programmatic display ads become the caffeine to your marketing stack, allowing you to advertise to those who are engaging with content online but unaware of the products you may offer outside of sport. With more eyes on mobile devices than ever before, Increased user time indoors allows for the opportunity to grab their attention and make money off it. At the end of the day there is enough for both bookmakers and punters to keep everyone satisfied for the foreseeable future, however this is a clear case of reminding your customers you exist before someone else does, making advertising investment in a tough time like this not only necessary but essential. Daniel Lyons, Business Development Manager (Digital Marketing & Programmatic)- Africa at Genius Sports About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: affiliates, Covid- 19, online casino Continue Reading Previous COVID-19 – bookmakers should prepare for the worstNext Quanta Appointed John Kamara as SVP African Operations More Stories EXPERTS How to Increase Your Chances of Winning at Online Slots 37 mins ago Szarlot EXPERTS WORLD NEWS Online gambling & betting industry is projected to reach $145.6 billion by 2030 1 day ago Szarlot EXPERTS SENEGAL Why African fintechs will continue to trend 2 days ago Samuel EXPERTS KENYA Gamblers Rejoice As Court Scraps Nairobi Law 5 days ago Samuel EXPERTS KENYA Court quashes betting tax, limit on gambling in 5-star hotels 6 days ago Szarlot EXPERTS SOUTH AFRICA Only 2 Months at The BiG Africa Summit 2023! 1 week ago Iwo Bulski EXPERTS MALAWI How Will Malawi’s Economy Fare in 2023 1 week ago Samuel EXPERTS SOUTH AFRICA South Africans spent big on groceries, entertainment and fuel in December 1 week ago Szarlot EXPERTS WORLD NEWS What Will Be The Future of Sports Betting Around The World? 1 week ago Szarlot EXPERTS HOT NEWS TANZANIA Mobile Betting – How Popular is it in Africa? 1 week ago Szarlot EXPERTS RWANDA Adam Bradford launches centre to train youth in Rwanda 2 weeks ago Iwo Bulski EXPERTS KENYA BetEngines launches the first Sportsbook software solution tailor-made for the African market. 2 weeks ago Adeleye Awakan Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.