WORLD NEWS Btobet and Captain Up partner to gamify sportsbetting and casino 1 month ago Iwo Bulski Post Views: 117 Leading sportsbook and gaming platform provider BtoBet announced a new partnership with Captain Up – award winning cloud based gamification platform. Through this partnership BtoBet, part of Aspire Global, will allow operators to maximize customer activity and loyalty – using gamification, behavioral psychology and social tools. Captain Up is offering new experiences, enriching the journey with challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards amongst many more. Operators will be able to create scheduled targeted campaigns, segmented according to user behaviour, matching rewards and bonuses with various parameters such as category, channel or brand. “Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines. Not only are gamification tools essential from a player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the iGaming industry is not a socially engaging environment,” – said Uri Admon, Chief Executive Officer, Captain Up. “Today’s betting and gambling environment are increasingly focused on heightening the player experience. Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement,” – said Sabrina Soldà, Chief Marketing Officer, BtoBet. BtoBet is a multinational company with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. BtoBet was acquired by the leading iGaming supplier Aspire Global in September 2020. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: BtoBet, Capitan Up, cooperation Continue Reading Previous Pragmatic Play signs partnership with DoncashinoNext PokerStars names Neymar Jr as Cultural Ambassador More Stories CASINO WORLD NEWS GREENTUBE wins major tender to supply Luxembourg National Lottery 4 days ago Iwo Bulski ONLINE WORLD NEWS Pronet Gaming pens TENLOT deal 5 days ago Samuel ONLINE WORLD NEWS Pronet Gaming Shortlisted at EGR B2B Awards 2021! 6 days ago Iwo Bulski ONLINE WORLD NEWS Playtech signs deal to work with Dutch state-owned Holland Casino 1 week ago Iwo Bulski ONLINE WORLD NEWS Wazdan shortlisted for three categories at prestigious EGR B2B Awards 2021 1 week ago Iwo Bulski ONLINE WORLD NEWS TVBET is in shortlisted at EGR B2B Awards 2021 in 4 nominations 1 week ago Iwo Bulski LOTTERIES WORLD NEWS Pronet Gaming is ready to make its horse racing debut with BetMakers TG 2 weeks ago Iwo Bulski CASINO WORLD NEWS Wisconsin casino shooting leaves 3 dead, including suspect 2 weeks ago Szarlot WORLD NEWS UEFA investigates Ibrahimovic over betting company ties 2 weeks ago Iwo Bulski ONLINE WORLD NEWS Pragmatic Play welcomes a new live casino title: Dragon Tiger 3 weeks ago Iwo Bulski WORLD NEWS Hold the Jackpot with Wazdan’s new hit Sun of Fortune 3 weeks ago Iwo Bulski ONLINE WORLD NEWS Pronet Gaming Q1 highlights 3 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.