WORLD NEWS Btobet and Captain Up partner to gamify sportsbetting and casino 2 years ago Iwo Bulski Post Views: 694 Leading sportsbook and gaming platform provider BtoBet announced a new partnership with Captain Up – award winning cloud based gamification platform. Through this partnership BtoBet, part of Aspire Global, will allow operators to maximize customer activity and loyalty – using gamification, behavioral psychology and social tools. Captain Up is offering new experiences, enriching the journey with challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards amongst many more. Operators will be able to create scheduled targeted campaigns, segmented according to user behaviour, matching rewards and bonuses with various parameters such as category, channel or brand. “Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines. Not only are gamification tools essential from a player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the iGaming industry is not a socially engaging environment,” – said Uri Admon, Chief Executive Officer, Captain Up. “Today’s betting and gambling environment are increasingly focused on heightening the player experience. Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement,” – said Sabrina Soldà, Chief Marketing Officer, BtoBet. BtoBet is a multinational company with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. BtoBet was acquired by the leading iGaming supplier Aspire Global in September 2020. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: BtoBet, Capitan Up, cooperation Continue Reading Previous Pragmatic Play signs partnership with DoncashinoNext PokerStars names Neymar Jr as Cultural Ambassador More Stories BETTING WORLD NEWS 1xBet Statement: Curaçao License is Valid and Fully Operational 3 days ago Iwo Bulski GAMES WORLD NEWS Wazdan combines classic and modern styles in Hot Slot™: 777 Stars 4 days ago Iwo Bulski ONLINE WORLD NEWS Pragmatic Play broadens Czech presence 4 days ago Iwo Bulski BETTING HOT NEWS WORLD NEWS 1XBet declares bankruptcy 6 days ago Iwo Bulski EXPERTS WORLD NEWS Restrictions on gambling 7 days ago Iwo Bulski ONLINE WORLD NEWS Market ratings by online gambling development in 2023 1 week ago Iwo Bulski EXPERTS WORLD NEWS ICE 2023 edition to be the biggest than last – say Stuart Hunter 1 week ago Iwo Bulski ONLINE WORLD NEWS TVBET delivers live games to LATAM through partnership with Pixbet 2 weeks ago Iwo Bulski CASINO WORLD NEWS Macau jails gambling ‘junket king’ Alvin Chau for 18 years 2 weeks ago Iwo Bulski ONLINE WORLD NEWS Slotegrator is presenting innovationscat ICE London 2023 2 weeks ago Iwo Bulski BETTING WORLD NEWS BetConstruct debuts new iGaming CMS system 2 weeks ago Iwo Bulski EXPERTS WORLD NEWS SiGMA Group prepares for a busier 2023 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.