BETTING NIGERIA Cola Group announces $14.5m investment in igaming expansion 2 weeks ago Samuel Post Views: 81 Gaming operator Cola Group has announced a $14.5m (£10.6m/€12.5m) investment to expand its igaming division, Cola.bet, after receiving its fourth African gambling licence from Nigeria’s Lagos State Lotteries Board. The brand’s Nigerian licence adds to its presence in Africa, where it already held licences in the jurisdictions of Zambia, Kenya and Ethiopia. The Nigerian sports betting licence was granted to Cola Games Ltd, a locally incorporated Cola.bet subsidiary. The operator said that it will leverage its operating blueprint from Ethiopia, which shares similarities with the Nigerian market due to both being retail-centric rather than online. In addition to operating its own brands, Cola Group said its mobile-first Cola.bet platform can be easily adjusted and customised for B2B partners, offering players a broad selection of sport events, esports and casino games. The company also offers a consulting service, including a licensing brokerage providing access to localised knowledge and best practices in each operating region. Dinu Bors, chief operating officer of Cola.bet, said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the igaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling out several innovative features over the coming months, we’re only just getting started.” Dana Varnytska, Cola.bet’s chief marketing officer, added: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events.” SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Cola Group, Cola.bet, Nigeria’s Lagos State Lotteries Board Continue Reading Previous Odibets Supports Amputee Football FederationNext How Many Nigerians Make Money Online? More Stories BETTING SOUTH AFRICA 4 held in Gurugram for betting on T-20 World Cup match 8 hours ago Szarlot BETTING KENYA Gambling alive and well amid Covid-19 ravages 8 hours ago Samuel BETTING NIGERIA The Worst Problems When Using An Android Betting App In Nigeria 8 hours ago Szarlot BETTING WORLD NEWS Super Group’s Betway adds 5th US market, enters Poland 3 days ago Iwo Bulski BETTING KENYA SportPesa add new games with an Incentive deal 5 days ago Samuel NIGERIA ONLINE Africa may become the new gaming hub 6 days ago Iwo Bulski NIGERIA ONLINE Nigerian payment space, one of the most dynamic in the world 1 week ago Szarlot BETTING ETHIOPIA Cola Group invests $14.5M to expand its iGaming brand, gets Nigeria license 1 week ago Iwo Bulski BETTING KENYA FKF end Odibets Sponsorship Deal 1 week ago Adeleye Awakan NIGERIA ONLINE How Many Nigerians Make Money Online? 1 week ago Szarlot BETTING KENYA Odibets Supports Amputee Football Federation 2 weeks ago Adeleye Awakan BETTING ETHIOPIA The new Ethiopian Sport Betting Directive 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.