BETTING NIGERIA Cola Group announces $14.5m investment in igaming expansion 10 months ago Samuel Post Views: 283 Gaming operator Cola Group has announced a $14.5m (£10.6m/€12.5m) investment to expand its igaming division, Cola.bet, after receiving its fourth African gambling licence from Nigeria’s Lagos State Lotteries Board. The brand’s Nigerian licence adds to its presence in Africa, where it already held licences in the jurisdictions of Zambia, Kenya and Ethiopia. The Nigerian sports betting licence was granted to Cola Games Ltd, a locally incorporated Cola.bet subsidiary. The operator said that it will leverage its operating blueprint from Ethiopia, which shares similarities with the Nigerian market due to both being retail-centric rather than online. In addition to operating its own brands, Cola Group said its mobile-first Cola.bet platform can be easily adjusted and customised for B2B partners, offering players a broad selection of sport events, esports and casino games. The company also offers a consulting service, including a licensing brokerage providing access to localised knowledge and best practices in each operating region. Dinu Bors, chief operating officer of Cola.bet, said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the igaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling out several innovative features over the coming months, we’re only just getting started.” Dana Varnytska, Cola.bet’s chief marketing officer, added: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events.” About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Cola Group, Cola.bet, Nigeria’s Lagos State Lotteries Board Continue Reading Previous Odibets Supports Amputee Football FederationNext How Many Nigerians Make Money Online? More Stories BETTING KENYA Gambling operators ignore orders to close during the election 2 days ago Iwo Bulski BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 2 days ago Szarlot BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 3 days ago Szarlot BETTING NIGERIA All About Cricket Betting 4 days ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 4 days ago Iwo Bulski BETTING KENYA The government should work with the betting industry 2 weeks ago Iwo Bulski EXPERTS NIGERIA SBWA + 2022 Summit this week in Nigeria 2 weeks ago Iwo Bulski BETTING KENYA Eighteen new firms enter booming betting arena 2 weeks ago Iwo Bulski EXPERTS NIGERIA Money laundering: ECOWAS agency fingers Nigerian casinos 2 weeks ago Iwo Bulski NIGERIA ONLINE BGaming develops compression algorithm to cut game loading time 2 weeks ago Iwo Bulski BETTING KENYA Tanzania joins Kenya, Uganda tax squeeze on gamblers’ winnings 2 weeks ago Iwo Bulski BETTING HOT NEWS KENYA BCLB clears 11 betting companies to receive operating licenses 3 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.