BETTING ETHIOPIA Cola Group invests $14.5M to expand its iGaming brand, gets Nigeria license 2 months ago Iwo Bulski Post Views: 301 The gaming group is investing the millionaire sum after Cola.bet secured a gambling license in Nigeria, its fourth market in Africa. The company expects to leverage its experience within the continent to the new market. Cola Group is investing $14.5 million to accelerate the expansion strategy of its iGaming arm Cola.bet, announced the company on Wednesday. The games and entertainment group’s new investment follows on the back of Cola.bet securing a fourth African gambling license in Nigeria, the continent’s second-largest gambling market. The addition adds to Cola.bet’s African operations in Zambia, Kenya and Ethiopia. The latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated Cola.bet subsidiary company, Cola Games Limited. According to Cola Group, the Nigerian market is similar to Ethiopia’s in that both are “very retail-centric rather than internet-based.” In consequence, the company saw it as a strategic move to leverage its success and experience within the Ethiopian market to expand into Nigeria. “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customizable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling out several innovative features over the coming months, we’re only just getting started.” – said Dinu Bors, Cola.bet’s COO. The betting operator delivers a modern, mobile-first proprietary platform “tailored for both established and fast-developing markets,” describes a press release. The Cola.bet platform aims at being easily adjustable, customizable, and provide seamless integrations. Moreover, the operator says local payment methods are also integrated onto the platform, where partners can find a selection of sports events, esports and casino games. In order to further support company partners, Cola Group counts with a complete consulting service, including a licensing brokerage that provides access to localized knowledge and best practice in each operating region. “Our strategy is built on a localized program which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events.” – said Dana Varnytska, Cola.bet’s CMO. Aside from the aforementioned licenses, Cola.bet also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. “This will facilitate the expansion plans of the company,” – says the Pan-African iGaming operator. Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. Facebook Twitter LinkedIn Email Print Tags: Cola.bet, cola.eth, cola.ng, sports betting Continue Reading Previous FKF end Odibets Sponsorship DealNext SportPesa add new games with an Incentive deal More Stories BETTING HOT NEWS PremierBet Partner’s AS Monaco as Official Betting Firm in Africa 1 day ago Adeleye Awakan BETTING KENYA How Ksh50 Can Win You a Luxury Kileleshwa Apartment 2 days ago Samuel BETTING KENYA Pragmatic Play ventures into lucrative East African market 2 days ago Szarlot BETTING HOT NEWS KENYA Kenya’s football supremo charged with corruption 3 days ago Samuel BETTING SOUTH AFRICA South African operator Hollywoodbets teams with Chalkline 3 days ago Szarlot BETTING GHANA Betika Signs Partnership Deal with Asante Kotoko 4 days ago Adeleye Awakan BETTING NIGERIA Buhari’s N5k cash for subsidy could fuel sports betting 4 days ago Szarlot BETTING KENYA Why Kenyan bettors are laying record figures on betting sites this year 5 days ago Samuel BETTING ONLINE The Most Popular Betting Apps in Africa 1 week ago Samuel BETTING WORLD NEWS BtoBet boosts its sportsbook offering with extensive coverage of horse racing 1 week ago Iwo Bulski BETTING NIGERIA What are the problems when choosing a bookmaker in Nigeria? 1 week ago Szarlot BETTING NIGERIA Cola Group explains expansion strategy 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.