EXPERTS HOT NEWS Covid19 effects on the gaming ecosystem 2 years ago Adeleye Awakan Post Views: 614 Nobody knows how long might the coronavirus outbreak last as it’s unlikely to disappear anytime soon as its something that spread widely from China to around the world, the scientist is rushing to find a vaccine. Still, it is likely to take a long time to develop some are hoping one will be ready in months but others think next years more likely, countries are doing everything to quarantine even if it is contained. In the coming months, the gaming ecosystems are going to become more reliant than ever on their digital marketing strategy. Without wanting to sound too alarmist, perhaps in many cases, it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related to real-life sports events and gaming conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate this loss. B2B and B2C companies in particular B2B rely on the annual circuit of trade shows and exhibitions to network and build customer relations. The larger companies are also now finding themselves in the position of having likely of losing millions through cancelled events. While the B2C companies are even counting a considerable loss to postponed sporting events across the globe, perhaps B2C companies are adopting an online gaming service through the process of offering customers virtual sporting events to meet customer’s demands. Of course, this means there are opportunities out there for the B2C companies. A key factor in resilience is adaptability saying sports betting operators still need to keep punters engaged and drive revenue through social media marketing platforms as well as consistent communication with players over the coming months. Using channels like mobile marketing channels like in app-messages and onsite messages and now is the perfect time to start offering free spins/chips or money-match offers to new or dormant players. If they can’t bet on their favourite sports, then be sure to divert their attention to another product. About Post Author Adeleye Awakan Author E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. See author's posts Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. Facebook Twitter LinkedIn Email Print Tags: B2B business, Covid- 19, gaming ecosystem Continue Reading Previous Eventus International revised events calendar for 2020Next Gambling firms – best time to turn to data More Stories EXPERTS KENYA Poor tax policy erodes Kenya’s investor attractiveness – survey 15 hours ago Szarlot EXPERTS WORLD NEWS Answers to the iGaming industry’s most pressing questions 2 days ago Samuel EXPERTS SOUTH AFRICA Illegal slots seized, destroyed in raids 2 days ago Iwo Bulski EXPERTS NIGERIA SBWA + 2022 Summit this week in Nigeria 1 week ago Iwo Bulski EXPERTS NIGERIA Money laundering: ECOWAS agency fingers Nigerian casinos 1 week ago Iwo Bulski EXPERTS KENYA Kenya launches AML probe focusing on betting operations 1 week ago Iwo Bulski EXPERTS KENYA Digital scams have hit Kenya’s gambling and travel industry 2 weeks ago Samuel EXPERTS WORLD NEWS Slotegrator reviews the worldwide trend of gambling legalization 2 weeks ago Iwo Bulski BETTING HOT NEWS KENYA BCLB clears 11 betting companies to receive operating licenses 2 weeks ago Samuel EXPERTS GHANA Betting is destroying Ghana football 2 weeks ago Samuel EXPERTS UGANDA NETBALL: The search for $ 36 billion starts with fundraising 3 weeks ago Samuel EXPERTS NIGERIA The West African Gaming Market – A Sure Bet 1 month ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.