EXPERTS HOT NEWS Covid19 effects on the gaming ecosystem 3 years ago Adeleye Awakan Post Views: 722 Nobody knows how long might the coronavirus outbreak last as it’s unlikely to disappear anytime soon as its something that spread widely from China to around the world, the scientist is rushing to find a vaccine. Still, it is likely to take a long time to develop some are hoping one will be ready in months but others think next years more likely, countries are doing everything to quarantine even if it is contained. In the coming months, the gaming ecosystems are going to become more reliant than ever on their digital marketing strategy. Without wanting to sound too alarmist, perhaps in many cases, it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related to real-life sports events and gaming conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate this loss. B2B and B2C companies in particular B2B rely on the annual circuit of trade shows and exhibitions to network and build customer relations. The larger companies are also now finding themselves in the position of having likely of losing millions through cancelled events. While the B2C companies are even counting a considerable loss to postponed sporting events across the globe, perhaps B2C companies are adopting an online gaming service through the process of offering customers virtual sporting events to meet customer’s demands. Of course, this means there are opportunities out there for the B2C companies. A key factor in resilience is adaptability saying sports betting operators still need to keep punters engaged and drive revenue through social media marketing platforms as well as consistent communication with players over the coming months. Using channels like mobile marketing channels like in app-messages and onsite messages and now is the perfect time to start offering free spins/chips or money-match offers to new or dormant players. If they can’t bet on their favourite sports, then be sure to divert their attention to another product. About Post Author Adeleye Awakan Author E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. See author's posts Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. Facebook Twitter LinkedIn Email Print Tags: B2B business, Covid- 19, gaming ecosystem Continue Reading Previous Eventus International revised events calendar for 2020Next Gambling firms – best time to turn to data More Stories EXPERTS KENYA Kenya Kwanza MPs To Defend Ruto’s Fiscal Reform Agenda 3 days ago Samuel EXPERTS GHANA Convenient Payment Methods for Ghanaian Online Casino Enthusiasts 3 days ago Szarlot EXPERTS SOUTH AFRICA Animal Welfare Organisations Celebrate Resumption of Lottery Funding 5 days ago Szarlot EXPERTS KENYA MOA opposed to 15pc excise duty on alcohol, gambling ads 6 days ago Szarlot EXPERTS WORLD NEWS How has the gaming industry changed in 2023? 7 days ago Iwo Bulski EXPERTS UGANDA Online gambling firms accused of exploiting lucrative African markets 7 days ago Samuel HOT NEWS ONLINE SOUTH AFRICA MultiChoice betting big on gambling and new payment platform in South Africa 7 days ago Szarlot EXPERTS KENYA IMF staff agree to expand credit for cash-strapped Kenya by $1 bn 2 weeks ago Iwo Bulski EXPERTS RWANDA dLocal secures payment service licence for Kenya and Rwanda 2 weeks ago Szarlot EXPERTS ZIMBABWE African Betting Success Stories 2 weeks ago Szarlot EXPERTS KENYA Media Council of Kenya raises concern over rise in gambling ads 2 weeks ago Samuel EXPERTS KENYA KRA targets record Sh16bn in betting taxes as experts see field of landmines 2 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.