EXPERTS

Covid19 effects on the gaming ecosystem

Nobody knows how long might the coronavirus outbreak last as it’s unlikely to disappear anytime soon as its something that spread widely from China to around the world, the scientist is rushing to find a vaccine.

Still, it is likely to take a long time to develop some are hoping one will be ready in months but others think next years more likely, countries are doing everything to quarantine even if it is contained. In the coming months, the gaming ecosystems are going to become more reliant than ever on their digital marketing strategy. Without wanting to sound too alarmist, perhaps in many cases, it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related to real-life sports events and gaming conferences, and the increasing barriers on face-to-face business, pose an enormous challenge.

Key to resilience is the development of ongoing contingencies to mitigate this loss. B2B and B2C companies in particular B2B rely on the annual circuit of trade shows and exhibitions to network and build customer relations. The larger companies are also now finding themselves in the position of having likely of losing millions through cancelled events. While the B2C companies are even counting a considerable loss to postponed sporting events across the globe, perhaps B2C companies are adopting an online gaming service through the process of offering customers virtual sporting events to meet customer’s demands. Of course, this means there are opportunities out there for the B2C companies.

A key factor in resilience is adaptability saying sports betting operators still need to keep punters engaged and drive revenue through social media marketing platforms as well as consistent communication with players over the coming months. Using channels like mobile marketing channels like in app-messages and onsite messages and now is the perfect time to start offering free spins/chips or money-match offers to new or dormant players. If they can’t bet on their favourite sports, then be sure to divert their attention to another product.

Article by Adeleye Awakan to know more about the African gambling industry, Consultant, please feel free to contact me on any of this channels: Email: [email protected] Linkedin: AdeleyeAwakan, Twitter: @AdeleyeAwakan, Instagram: adeleyeawakan

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