Digital economy effects on gaming space

Digital transformation is well underway in Africa. This is evidenced by the emergence of new digital service and applications transforming the way people live, work, wagering on bets.

For a growing number of players in the region, digital platforms have become the first and preferred channel for accessing service, including making payments and receiving payment through E-wallet catalogue, technology innovations, security, transparency and accountability. Likewise, industry operators are using digital platforms to interact with punters and as well as to improve internal operational process.

This large-scale societal adoption and use of digital technologies is driving measurable economic, social and cultural value of people, and both operators in the gaming sector and government across the region. A very good example how bookmakers are adopting digital economy in Africa gaming industry, through the financial sector, Blockchain and FinTech it is now very easy for punters to fund they online betting account through their Blockchain and cryptocurrency enable, whilst Debit Cards, Web payment, E-wallet and Mobile payments through USSD Short codes. Another, very good examples how they are adopting digital economy through innovations technology includes, AI, Big Data powered by Internet of Things (IoT). A brief explanation of how bookies are adopting this innovation and technology to power Africa gaming space.

(AI) Artificial intelligence technology with is unique features to create a better in-game user experience for players and to better serve ads to current and potential clients through real-time personalization, the unique features human like customer service powered by machine learning i.e. chatbots efficient and human like that attends to players queries in real-time imagine asking chatbots a question in bookie online betting platforms and that actually respond like human. Though, AI has become an integral part of our everyday lives and it is influencing all sectors of the economy.

Big Data is a time period that has been around for a while now, how, there’s nevertheless confusion about what it really is. The idea is persevering with to conform and to be reconsidered, because it remains the riding pressure in the back of many ongoing waves of virtual transformation. It all begins with the exponential explosion in the quantity of facts we’ve got generated since the dawn of digital age. While this largely due to the upward push of computer system, the net and technology capturing facts from the real, bodily world we live in, and converting it to virtugeal age. A superb instance of the way bookies are adopting Big Data to genrate information whenever we go online with our smartphones or computers via online betting platforms wagering on bets, that moments you may say we leave a virtual footprints with the entirety of what we do, that involves digital transaction.

Bookies use this information gathered to provide insight on punters behaviour based on trails of what players has achieved inside beyond with an advanced customers experience, the sort of betting alternatives bettors like. Big data tailored made customers experience, preserve them or keep them engaged i.e players retention. For instance Parimatch Africa, the operator recently signed a partnership deal with Fast Track that will provide the betting company with Customers Relations Management software bulit specifically for Igaming platforms, which permit parimatch to coordinate players engagement from one place using actual-time statistics, these will allow the Parimatch the opportunity to get all trails of players.

Anorther Software company that is ready to lunch this technology to its IGaming software is BtoBets according to Sabrina Solda at the just concluded SiGMA event in Malta said the CRM software will soon be lunch to they partners and their target cstomers in the coming weeks.

Furthermore, Big Data can only be effective through the term Internet of Things (IoT), though is pretty not new to some industries but the gaming space are well involved with this innovation, I will give a brief explanation how this technology is powering the Big Data to function. The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, collecting and sharing of data i.e for instance, the Internet of Things is a system of interrelated computing devices, mechanical and digitacl machines, objects and people for example, let say connecting your mobile device can only perform it duities of sharing and collecting of data only when connected to the internet powered by IoT and the data collected are stored by Big Data.

Although, the emerging digital landscape in Africa is shaped by demand-and supply-side factors, each with the potentials for significant, long-term impact to the digital economy, which is still in the stage of achieving its full potentials in the continent.

Written by Adeleye Awakan

Associate/Editor Africa’s leading digital gaming magazine. For consultant on gaming in Africa, bookmakers review, PR, Advertising, and Thoughtful leadership article contact: [email protected]

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