EXPERTS KENYA Digital holiday shopping fraud in Kenya down 8 months ago Samuel Post Views: 384 Digital holiday shopping fraud in Kenya decreased by 16.5 per cent according to a report released by TransUnion, a global information and insights company. Per cent of Kenyan transactions between November 25th to 29th were potentially fraudulent. The percentage of suspected digital fraud attempts coming from mobile phones or tablets globally during the start of the holiday shopping season, decreased to 45.62 per cent this year compared to 52.45 per cent last year. TransUnion released fraud analysis for Kenya regarding the percentage of suspected fraudulent e-commerce transactions during the start of the holiday shopping season and entire year from 2019 to 2021. The analysis shows that 17.5 per cent of all global e-commerce transactions and 3.6 per cent of Kenyan transactions between November 25th to 29th were potentially fraudulent. “Online shopping is the new norm for most consumers and the trend has been further accelerated due to the pandemic,” – said Head of product TransUnion rest of Africa regions, Samuel Tayengwa. He said consumers want to shop with online retailers who not only provide a seamless user experience but also take consumer security and privacy seriously. Tayengwa said it is imperative that such businesses equip themselves with the proper tools to detect fraud at the first warning sign without slowing down shoppers. The percentage of suspected digital fraud attempts coming from mobile phones or tablets globally during the start of the holiday shopping season, decreased to 45.62 per cent this year compared to 52.45 per cent last year. The two top potentially drivers of fraudulent e-commerce transactions globally include the number of accounts per device and evidence of previous fraud on the account or device. TransUnion monitors digital fraud attempts reported by businesses in varied industries such as gambling, gaming, financial services, healthcare, insurance, retail and travel and leisure. Source: the-star.co.ke About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: digital shoping, fraud, Kenya Continue Reading Previous Why Bitcoin betting is growing in KenyaNext NLRC disapproves of underage gaming through campaign More Stories BETTING KENYA Taxman clears 105 betting companies to get permits 15 hours ago Szarlot EXPERTS HOT NEWS 5 key challenges of doing business in Africa 16 hours ago Samuel BETTING KENYA Gambling operators ignore orders to close during the election 4 days ago Iwo Bulski EXPERTS SOUTH AFRICA BMM South Africa gets licensed to provide compliance testing services in Tanzania 5 days ago Iwo Bulski EXPERTS WORLD NEWS WhatsApp allows people to sneak out of group chats 5 days ago Samuel BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 5 days ago Szarlot EXPERTS SOUTH AFRICA GLI Africa expands service offering 5 days ago Samuel EXPERTS KENYA Poor tax policy erodes Kenya’s investor attractiveness – survey 6 days ago Szarlot BETTING KENYA Kenyan government orders all operators to close for election day 6 days ago Iwo Bulski EXPERTS WORLD NEWS Answers to the iGaming industry’s most pressing questions 7 days ago Samuel EXPERTS SOUTH AFRICA Illegal slots seized, destroyed in raids 7 days ago Iwo Bulski BETTING KENYA The government should work with the betting industry 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.