BETTING TANZANIA ESA Gaming debuts in Africa in landmark deal with 888AFRICA 1 month ago Szarlot Post Views: 145 ESA Gaming, the innovative games provider, has entered Africa for the first time after taking its non-traditional content portfolio live with 888AFRICA. Founded in March 2022, 888AFRICA licenses 888 Holdings’ world-class betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Its consumer brand, 888bet, offers a unique betting experience, providing locally relevant products and features for players in Kenya, Tanzania, Mozambique and Zambia. On 888bet’s platform, ESA Gaming will integrate its pioneering EasySwipe™ games portfolio, which is designed to marry up with the wants and needs of local players in Africa through a range of ultra-lightweight, mobile-first titles. Its portfolio includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. A range of classic casino content is also available and the recently launched Rocket Racers, ESA Gaming’s first EasySwipe™ crash-style game. The expansion into Africa comes as ESA Gaming has strengthened its position across Europe and Latin America, signing a number of key deals in Italy in particular, as its offering grows markedly in popularity. Thomas Smallwood, Head of Marketing at ESA Gaming, said: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer. We firmly believe that our EasySwipe™ portfolio will enhance 888bet’s existing content and surprise and delight customers that are being introduced to the brand for the first time.” Christopher Coyne, CEO of 888AFRICA, said: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that. We believe that the EasySwipe™ portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.” Source: europeangaming.eu About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: 888AFRICA, ESA Gaming, Kenya, sportsbetting, Tanzania, Zambia Continue Reading Previous Liberia: Rep. Kolubah Wants Betting LegislatedNext Kenyan Man Turns Up in Mask to Collect His $313,143 More Stories BETTING SOUTH AFRICA Pragmatic Play Expands South African Footprint with World Sports Betting 3 days ago Samuel BETTING UGANDA Ugandan health worker loses 6,7 million bet on World Cup game 4 days ago Samuel BETTING NIGERIA 10 secrets of successful online football betting 5 days ago Samuel BETTING GHANA Different types of soccer bet you can place any time 6 days ago Samuel BETTING SOUTH AFRICA Hollywoodbets Announces Bafana Bafana Legend Teko Modise as a Brand Ambassador 1 week ago Samuel EXPERTS TANZANIA Which way betting? The big debate 1 week ago Samuel BETTING SOUTH AFRICA Pragmatic Play Expands South African Footprint with World Sports Betting 1 week ago Szarlot BETTING TANZANIA 10Bet Continues Expansion in Africa 1 week ago Samuel BETTING GHANA Hooked: Sports betting addiction in Ghana youth 1 week ago Szarlot EXPERTS TANZANIA Tanzania: Which way betting? The big debate 2 weeks ago Samuel BETTING GHANA Operator bet365 launches in Ghana 2 weeks ago Samuel BETTING WORLD NEWS Lionel Messi is most feared player at 2022 World Cup 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.