BETTING TANZANIA ESA Gaming debuts in Africa in landmark deal with 888AFRICA 1 year ago Szarlot Post Views: 414 ESA Gaming, the innovative games provider, has entered Africa for the first time after taking its non-traditional content portfolio live with 888AFRICA. Founded in March 2022, 888AFRICA licenses 888 Holdings’ world-class betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Its consumer brand, 888bet, offers a unique betting experience, providing locally relevant products and features for players in Kenya, Tanzania, Mozambique and Zambia. On 888bet’s platform, ESA Gaming will integrate its pioneering EasySwipe™ games portfolio, which is designed to marry up with the wants and needs of local players in Africa through a range of ultra-lightweight, mobile-first titles. Its portfolio includes highly popular titles such as Fruitz & Spinz, Basketball Mine and Goal Mine, as well as the World Cup-centred sequel, Goal Mine World Edition. A range of classic casino content is also available and the recently launched Rocket Racers, ESA Gaming’s first EasySwipe™ crash-style game. The expansion into Africa comes as ESA Gaming has strengthened its position across Europe and Latin America, signing a number of key deals in Italy in particular, as its offering grows markedly in popularity. Thomas Smallwood, Head of Marketing at ESA Gaming, said: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer. We firmly believe that our EasySwipe™ portfolio will enhance 888bet’s existing content and surprise and delight customers that are being introduced to the brand for the first time.” Christopher Coyne, CEO of 888AFRICA, said: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that. We believe that the EasySwipe™ portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.” Source: europeangaming.eu About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: 888AFRICA, ESA Gaming, Kenya, sportsbetting, Tanzania, Zambia Continue Reading Previous Liberia: Rep. Kolubah Wants Betting LegislatedNext Kenyan Man Turns Up in Mask to Collect His $313,143 More Stories BETTING BURUNDI 1xBet supported women with albinism in Burundi 4 days ago Tools BETTING NIGERIA PalmPay And BetKing Promote Responsible Gaming In Nigeria 4 days ago Samuel BETTING SIERRA LEONE Sierra Leone welcomes betPawa 4 days ago Samuel BETTING GHANA The captivating world of sports betting in Africa 5 days ago Samuel BETTING IVORY COAST FL Entertainment eyes further African growth after revenue jump 6 days ago Samuel BETTING NIGERIA Should sports betting be banned or regulated? 1 week ago Szarlot BETTING SENEGAL GR8 Tech partners with Mojabet 1 week ago Samuel BETTING NIGERIA Bet9ja Breaks Silence After Nigerian Man Wins N110 Million 1 week ago Samuel BETTING GHANA New gaming firm Odibets enters Ghana’s betting market 1 week ago Szarlot BETTING KENYA Kiron Interactive and Betika’s Kiron.Lite partnership 2 weeks ago Samuel ANGOLA BETTING Melbet Angola — Leader in The World of Sports Betting 2 weeks ago Samuel BETTING NIGERIA How Nigeria’s Economic Crisis is Affecting Sports Betting Industry 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.