BETTING Fast Track enters African market with Parimatch deal 4 years ago Samuel Post Views: 713 Malta-based software provider Fast Track has secured its first partnership in Africa to provide its customer relationship management (CRM) solution to operator Parimatch Africa. Fast Track will supply a bespoke solution for the operator’s online launch, which will tie individual ‘moments’ into a player’s unique lifecycle and allow Parimatch to coordinate all aspects of player engagement from one place using real-time data. “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.” – said Parimatch Africa chief executive Lasha Gogiberidze. As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and Fast Track CRM is the tool we need to be able to do this. Fast Track CEO Simon Lidzén commented: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.” Parimatch Africa currently operates retail sports betting in Tanzania and is planning the roll-out of venues in major cities across Tanzania and other African countries including Rwanda, Uganda, Nigeria and the Democratic Republic of Congo. Source: gamingintelligence.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Fast Track, Parimatch, sports betting Continue Reading Previous The double-edged sword of closing betting companies in KenyaNext Nigeria – Bet9ja Advocates for Responsible Gambling More Stories BETTING NIGERIA Influencers are getting young Nigerians hooked on online gambling 7 hours ago Samuel BETTING KENYA Is online sports betting a popular hobby? 1 day ago Samuel BETTING KENYA Payouts to gamblers thin out as fresh taxes hit winners 2 days ago Samuel BETTING KENYA Odibets To Reward Customers With 100 ‘Mbuzis’ For Christmas 3 days ago Samuel BETTING GHANA Bangbet is now available on Google Play Ghana! 3 days ago Szarlot BETTING KENYA Sportspesa risks losing license if found guilty of disobeying court order 6 days ago Szarlot BETTING KENYA Gamblers stake Sh620 billion in four years as betting craze rises 1 week ago Szarlot BETTING NIGERIA Nigerian Bookmakers Strengthen Partnership with Gamble Alert 1 week ago Samuel BETTING NIGERIA The Dark Side of Virtual Betting 1 week ago Szarlot BETTING Growing Popularity of Horse Racing 1 week ago Szarlot BETTING NIGERIA How to Watch the African Cup of Nations? 1 week ago Samuel BETTING NIGERIA The innovative Melbetapk.com betting app 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.