BETTING Fast Track enters African market with Parimatch deal 3 years ago Samuel Post Views: 561 Malta-based software provider Fast Track has secured its first partnership in Africa to provide its customer relationship management (CRM) solution to operator Parimatch Africa. Fast Track will supply a bespoke solution for the operator’s online launch, which will tie individual ‘moments’ into a player’s unique lifecycle and allow Parimatch to coordinate all aspects of player engagement from one place using real-time data. “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.” – said Parimatch Africa chief executive Lasha Gogiberidze. As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and Fast Track CRM is the tool we need to be able to do this. Fast Track CEO Simon Lidzén commented: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.” Parimatch Africa currently operates retail sports betting in Tanzania and is planning the roll-out of venues in major cities across Tanzania and other African countries including Rwanda, Uganda, Nigeria and the Democratic Republic of Congo. Source: gamingintelligence.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Fast Track, Parimatch, sports betting Continue Reading Previous The double-edged sword of closing betting companies in KenyaNext Nigeria – Bet9ja Advocates for Responsible Gambling More Stories BETTING GHANA GFA unveils new logo for betPawa Premier League 16 hours ago Iwo Bulski BETTING WORLD NEWS Elon Musk Eyes Manchester United Purchase 2 days ago Iwo Bulski BETTING GHANA betPawa sets up Responsible Gaming Call Center for Gaming Commission 3 days ago Szarlot BETTING ZAMBIA Fully Zambian-owned Betting company “Betta1” officially launched 4 days ago Szarlot BETTING NIGERIA Waxibet Out To Change Sports Betting Narratives In Nigeria 4 days ago Samuel BETTING KENYA Taxman clears 105 betting companies to get permits 5 days ago Szarlot BETTING UGANDA Mobile Betting in Uganda – Why Is It So Popular? 5 days ago Samuel BETTING KENYA Gambling operators ignore orders to close during the election 1 week ago Iwo Bulski BETTING GHANA Ghana: Gaming Commission Must Regulate Industry 1 week ago Szarlot BETTING KENYA Kenyans spend over KSh 300b on bets, cigarettes and liquor yearly 1 week ago Szarlot BETTING NIGERIA All About Cricket Betting 1 week ago Iwo Bulski BETTING KENYA Kenyan government orders all operators to close for election day 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.