BETTING KENYA FKF End Odibets Sponsorship Deal 3 weeks ago Adeleye Awakan Post Views: 106 The sports betting firm had entered into a partnership with the Football Kenya Federation (FKF) to sponsor the lower leagues. Still, Football Kenya Federation terminated the deal due to a breach of contract from the gaming company, Odibets. In a communiqué received by local media this past week, the federation said the sports betting firm breached the contract terms but did not expressly state which part of the contract their partners violated. The Football Kenya Federation has terminated its partnership with Odibets with immediate effect due to breach of contract by the betting firm,” read the communication from the local FA. The federation remains committed to developing win-win partnership for the good of the game and will continue to engage wholeheartedly with partners who share our commitment and vision for the growth of the game in Kenya. The Ksh 127 million partnerships were signed in 2019, with the company committing to sponsoring the lower leagues in the counties. Meanwhile, recently Football Kenya Federation terminated a five-year deal between them and Betking as the Nigerian firm exited as a sponsor of the Premier League and the Division One league after just a year in the Kenyan market. However, the end of the Football Kenya Federation and Odibets partnership is set to affect the lower league teams negatively as they depend on grants to run their club’s day-to-day activities. Kenyan football has been operating in an uncertain environment since the exit of SportPesa on July 16, 2020. Although the Betking deals with a starting payment of Ksh220 million in year one and then increasing by five per cent in the second year and 10 per cent in the subsequent years was the most significant sponsorship. The Premier League had secured through FKF; it never lived long enough to benefit the clubs throughout the agreed period. FKF secured the Betking and Odibets and Betika deals when they took back the running of the local league. Management Company saw they did not renew their contract. The 2021/22 Premier League season begins on September 26 and the local FA is yet to announce a new sponsor. When Betking left, FKF president Nick Mwendwa assured the football fraternity that there was no cause to worry as they were engaging numerous firms interested in filling the sponsorship gap. However, as at the time of writing the FKF is yet confirm a new sponsor for the league. Adeleye AwakanAuthor E-play Africa, sports betting reviews, thoughtful leardership articles in Africa gambling industry, marketing gaming platforms in Africa with strong networking relationship with gaming operators in Africa, Expertise in PR, marketing communication, and consultant on gaming in Africa. Facebook Twitter LinkedIn Email Print Tags: Football Kenya Federation, Odibets, sponsorship Continue Reading Previous Kenya: gambling limited to 8pm-5am under proposed lawNext Online Sports Betting Hits Records in Africa More Stories BETTING SOUTH AFRICA 4 held in Gurugram for betting on T-20 World Cup match 6 hours ago Szarlot BETTING KENYA Gambling alive and well amid Covid-19 ravages 7 hours ago Samuel BETTING NIGERIA The Worst Problems When Using An Android Betting App In Nigeria 7 hours ago Szarlot BETTING WORLD NEWS Super Group’s Betway adds 5th US market, enters Poland 3 days ago Iwo Bulski HOT NEWS KENYA ONLINE $1bn Digital Transformation Project Key to Africa’s Online Gaming Industry 3 days ago Adeleye Awakan BETTING KENYA SportPesa add new games with an Incentive deal 5 days ago Samuel EXPERTS KENYA Flutterwave Partners with Airtel Money 6 days ago Adeleye Awakan BETTING ETHIOPIA Cola Group invests $14.5M to expand its iGaming brand, gets Nigeria license 1 week ago Iwo Bulski BETTING KENYA FKF end Odibets Sponsorship Deal 1 week ago Adeleye Awakan BETTING NIGERIA Cola Group announces $14.5m investment in igaming expansion 2 weeks ago Samuel BETTING KENYA Odibets Supports Amputee Football Federation 2 weeks ago Adeleye Awakan BETTING ETHIOPIA The new Ethiopian Sport Betting Directive 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.