GHANA ONLINE Ghanaians to pay more for advertising on Meta platforms 2 years ago Szarlot Post Views: 563 Meta, the parent company of social media giant Facebook, has recently announced significant changes for advertisers in Ghana. Starting August 1, 2023, all Facebook ads in the country will be subject to a 15% value-added tax (VAT) in addition to other levies According to a statement on Meta’s help center, the newly introduced VAT will apply to all ad charges, regardless of whether the ads are intended for business or personal purposes. For advertisers with a business presence in Ghana, there will be additional levies. These include a 2.5% National Health Insurance Levy (NHIL), a 2.5% GETFund, and a 1% COVID Health Recovery Levy on top of the 15% VAT on advertising services purchased. This move comes as a response to the Ghanaian government’s efforts to increase tax revenue from digital players, targeting platforms such as Netflix, Alibaba, Amazon, Google, and online betting companies. Since April 1, 2022, the Ghanaian government has required e-commerce and digital platforms without physical presence in the country to file tax returns and pay monthly taxes, similar to local businesses. The tax rate, set at 18.5%, is expected to generate around ¢2.7 billion ($372 million) in revenue for the state in its first year. The Ghana Revenue Authority, responsible for tax collection, estimates collecting approximately ¢1.7 billion from betting and gaming companies and an additional ¢1 billion from digital platforms like Google, Instagram, TikTok, Facebook, and others in the e-commerce sector. Non-resident companies failing to comply with the tax requirements may face payment restrictions in Ghana. Source: pulse.com.gh About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Facebook, Ghana, Meta, tax Continue Reading Previous Slotegrator presented new exciting solutions at iGB L!ve 2023Next Exploring the Phenomenon: The Growth of Crash Games in Africa’s iGaming Market More Stories KENYA ONLINE Kenyans raise alarm over betting scheme sending many youths to early graves 9 hours ago Szarlot ONLINE WORLD NEWS Pragmatic Play powers up dedicate live studio for win2day in Austria 1 day ago Iwo Bulski ONLINE SOUTH AFRICA How to rate online betting operators in South Africa 5 days ago Samuel ONLINE WORLD NEWS Japan Wants to Toughen Laws Against Online Gambling 5 days ago Szarlot GHANA ONLINE Redefining Entertainment In Ghana: Increased Popularity of Online Gaming Platforms 5 days ago Szarlot KENYA ONLINE Parliament Goes After ‘Aviator’ Betting Game 5 days ago Samuel ONLINE SOUTH AFRICA How Digital Platforms Are Reshaping Entertainment 1 week ago Samuel NIGERIA ONLINE Why online casinos are taking off in Nigeria 1 week ago Samuel ONLINE SOUTH AFRICA Taxi Driver Plays Cards While Driving Clients in TikTok Video 1 week ago Samuel EXPERTS GHANA Ghana Abandons Gambling Tax to Spur Economic Activity, Faces Revenue Concerns 1 week ago Szarlot GAMES ONLINE Witch Heart Megaways by Pragmatic Play 1 week ago Iwo Bulski KENYA ONLINE Slotegrator Breaks Down Africa’s $17.63 Billion Betting Growth 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.