NIGERIA Google to expand gambling advertising in US and beyond 4 years ago Samuel Post Views: 643 Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services. From this month, Google will allow adverts from operators licensed by the Kenya Betting Control Board, the Nigerian National Lottery Regulatory Commission and Colombian regulator Coljuegos. The policy changes will also permit sports betting ads, as part of a limited beta test, in Indiana, Iowa, Montana, Pennsylvania and Rhode Island in the US. All of the named states are now running a regulated sports wagering market. Sports betting adverts are already allowed in the regulated states of Nevada, New Jersey and West Virginia. Operators that want to run these adverts are first required to be certified by Google. This will permit them to promote online, real-money gambling such as online casinos or bookmakers, bingo or slots sites or apps, online lottery tickets and online sports betting. Google certification will also enable operators to advertise sites that contain or link to content relating to online gambling. These include promotional products such as bonus codes, as well as educational materials like tutorials or e-books, software including poker odds calculators, other gambling-related information, and aggregator or affiliate sites that promote gambling-related content. In terms of online non-casino games, Google permits the advertising of internet-based game where money or other items of value are paid or bet in exchange for the opportunity to win real money or prizes based on the outcome of the game. Examples of such games include fantasy sports, online chess tournaments and ‘match-three’ video games played for money or prizes. Source: igamingbusiness.com About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: google, Kenia Nigeria Continue Reading Previous Blockchain revolutionizing traditional lottery in NigeriaNext Nigeria – The Land Of Sports Betting ‘Gold Rush’ More Stories EXPERTS NIGERIA Afreko Media Amplifies Its Betting Platform Portfolio With The Acquisition Of Gamblers.Africa 2 days ago Szarlot BILLIARD NIGERIA Nigeria’s Male-dominated Sports Betting Industry 3 days ago Samuel BETTING NIGERIA The growing trend of mobile betting in Nigeria 4 days ago Samuel BETTING NIGERIA Innovations in responsible gambling: Betbonanza’s initiatives for safer betting 4 days ago Samuel NIGERIA ONLINE Crypto Betting: a growing trend in Nigeria 6 days ago Szarlot BETTING NIGERIA BetCorrect unveils AI-Powered online betting platform 6 days ago Szarlot BETTING NIGERIA SportyBet collaborates with Real Madrid for regional sports betting ad campaign 2 weeks ago Szarlot BETTING NIGERIA Nigeria: NLRC Commends Betway For Compliance 2 weeks ago Samuel NIGERIA ONLINE ESA Gaming set for South Africa debut 2 weeks ago Szarlot EXPERTS NIGERIA Nigeria is losing out on Blockchain Regulations 2 weeks ago Samuel EXPERTS HOT NEWS NIGERIA Responsible Gambling in Nigeria: The Role of GamStop 2 weeks ago Szarlot BETTING NIGERIA Spotlight on Localisation of Sports Betting at 2023 SBWA Conference 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.