ONLINE WORLD NEWS GREENTUBE logs data from a B2B social casino solution 1 year ago Szarlot Post Views: 341 Social casino platform Greentube Pro 2.0 (GTP 2.0) has delivered industry-leading KPIs less than a year after its introduction by Greentube, the NOVOMATIC Interactive division. The boosted version of Greentube’s social platform was completely rebuilt, optimised and fine-tuned from the ground up. Featuring modular design and architecture to give it the ability to scale rapidly to accommodate new business, while providing the flexibility for front-end customisation and back-office stability, the solution has delivered a stellar set of results. Performance metrics including average revenue per daily active user (ARPDAU), conversion and retention have outperformed the top-rated B2C social casino leader in the US market. GTP 2.0 has stabilised its KPIs with ARPDAU 95% higher than the industry leader, in addition to 35% higher conversion and 30% higher retention on day 30. This increased level of performance was achieved by redesigning the user interface for mobile, tablet and web while optimising the game economy to work with Greentube’s highly skilled Liveops team to monetise, engage and retain users. Developed by the supplier’s subsidiary Bluebat Games, GTP 2.0 is a marketing solution that enables global land-based casinos to stay connected with their players by engaging them with the casino brand through online social casino gaming. The games and features offered via GTP 2.0 have been proven successful in the social casino segment and have been adapted to better appeal to the real-money players of land-based casinos. A well-defined product road map of additional new features and functionality are in development in order that Greentube can stay ahead of the market and satisfy the needs of existing and future clients. Miruna Bicoli, VP of Product & Managed Services for GTP 2.0, said: “Our talented team of specialists from the social casino industry have driven the design, architecture and development of Greentube’s new social casino platform. We always believed that in leveraging our team’s experience and expertise, we would bring the best B2B social casino platform that the industry has to offer to land-based casino clients. The excellent results we have seen less than a year into the project prove that this confidence was not misplaced.” Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Interactive division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming. About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: “Home of Games”, Greentube, GTP 2.0, Social casino platform Continue Reading Previous Yggdrasil and Pragmatic Play enter African iGaming marketNext Online Casinos and How They Are Thriving in Nigeria More Stories ONLINE The Impact Of Mobile Gaming On Africa’s Online Casino Industry 1 day ago Iwo Bulski EXPERTS WORLD NEWS Record 2022 numbers for Playtech 1 day ago Iwo Bulski GAMES ONLINE Rabbit Garden 1 day ago Samuel NIGERIA ONLINE The Legal Landscape for Nigerian Online Casinos 2 days ago Samuel ONLINE WORLD NEWS TVBET enters distribution agreement with Golden Matrix Group 3 days ago Iwo Bulski NIGERIA ONLINE Three Most Popular Payment Methods For Online Casinos 3 days ago Samuel ONLINE WORLD NEWS Slotegrator expands into Greece, Romania, and more with 1X2 Network 3 days ago Iwo Bulski KENYA ONLINE The rise of eSports in the Middle East and North Africa 4 days ago Szarlot ONLINE WORLD NEWS Pragmatic Play to exhibit as Premium sponsor in GAT Expo Cartagena 1 week ago Iwo Bulski GAMES ONLINE Wazdan opens a mystical tome filled with riches in Hot Slot™: Great Book of Magic 1 week ago Iwo Bulski ONLINE WORLD NEWS Slotegrator partners with Panga Games 1 week ago Iwo Bulski BETTING WORLD NEWS Parimatch suspends B2C operations in Ukraine 2 weeks ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.