Hollywoodbets and Brentford join forces

Hollywoodbets and Brentford FC have announced a new 2-year shirt sponsorship deal between the South African betting company and the newly promoted Premier League team.

As the first South African sports betting company to be on the front of a jersey for a Premier League side, the announcement is a culmination of hard work for both brands.

“We go back to September 2020 last year. We started talking to Brentford and we had just moved into the online space in Ireland and the UK. It was amazing how we started to find our brands were quite aligned, we had the same culture. We saw this really ambitious team that had made the playoffs in the previous season. They fell at the final hurdle but they were going to make it. This was what they wanted to do, they had this incredible tenacity.”

– said Devin Heffer, Hollywoodbets Brand and Communications Manager at the virtual launch.

The Bees’ determination has translated into returning to England’s top flight for the first time since 1947. Over 74 years since suffering relegation at the hands of Arsenal, ironically Brentford begin their new Premier League chapter against the very same Gunners on the first day of the 2021/22 season.

“It’s a great feeling, it’s so surreal. It doesn’t feel real just yet. Everyone is fit and ready, we’ve got a good strong squad. Everyone is fighting for their place, we can’t wait to get started.”

– shared Ivan Toney, Brentford forward.

With potentially more South African supporters behind the team and players like record scorer Toney, SA fans could see Brentford on these shores in the near future. “Why not? Let’s get a pre-season tour down to South Africa!” said Jon Varney, Brentford FC CEO.

“Community is very much at the heart of everything we do. Our Community Sport Trust in West London have won Community Sport Trust of the Year awards on four occasions. They do an amazing amount of work in the local community and want to extend those outreach programmes, and why not take some of them into South Africa.”

Source: supersport.com

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