BETTING SOUTH AFRICA Horseracing Should Be Listening! 1 month ago Samuel Post Views: 123 At this time of year I like to reflect on goals set and achieved in the past year and on the general state of my life before embarking on the year ahead. Leon Smuts writes in the Sporting Post Mailbag that this is something that racing could also benefit from, especially given the many challenges faced and the difficulty of the road that will still have to be travelled. Over the last decade or so I have had the privilege of meeting individuals from all three of our racing regions and I have learned much from these interactions, both good and bad. The one stand out thing which is a big plus, is that every one of these people are passionate about racing and wanting it to succeed, and this is a good starting position in an extremely challenging environment. “On the other side it is obvious that their love for racing is overshadowed by a very limited belief in the product that they have to sell, that very much the result of many years of hardship in a struggling and shrinking industry which has taken its toll on very able group of people.” It has also made them negative towards solutions that are longer term in nature as the dire need for immediate results are so apparent when the numbers continue to paint such an unflattering picture. In every discussion that I have had the need for diversification of the income stream has always been highlighted by this group, basically a need to subsidise racing for its failure to be self-sustainable. Diversification is a very necessary strategy and one that should be supported, and I do, but the danger that is already evident is a complete lack of belief in the traditional core product to deliver much stronger and sustainable results. Mention the need for the tote to grow and it is met with a barrage of resistance, not against the idea, but the feasibility of and potential cost of any such exercise. Not one will disagree that a strong tote is both desirable and crucial from a primary stakes funding perspective but other sources of subsidisation just seem more attractive as they are more readily and more easily available short term. The bottom line is that racing’s fate is accepted and that years of an inability to market the sport successfully has drained both the resources and the will to do so. What a tragedy for racing that the current philosophy in place is seeking non-racing solutions for a sport with way more potential than any other form of gambling and gaming to grow into something spectacular. Looking at the marketing of racing both academically and practically it is one of the most attractive propositions that I as a marketer have seen in a very long time, and one that I would relish to be given an opportunity in to explore further.(…) Read full article HERE About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: betting, horseracing, South Africa Continue Reading Previous Roulette In Music: Why It Is So PopularNext How International Betting Companies are Changing Ghana’s Gambling Industry More Stories BETTING SOUTH AFRICA SIS, Kiron Interactive in Africa partnership 3 days ago Szarlot BETTING UGANDA Melbet online betting is a stable source of income 3 days ago Szarlot ONLINE SOUTH AFRICA The Rise of Mobile Gaming in South Africa 3 days ago Szarlot BETTING WORLD NEWS Bookmaker 1xBet denies problems with license and connection with Russia 3 days ago Samuel LOTTERIES SOUTH AFRICA 18 Lotto Fraudsters Arrested 4 days ago Szarlot CASINO SOUTH AFRICA Wild Coast Sun recognised as best luxury beach resort in South Africa 4 days ago Samuel ONLINE SOUTH AFRICA The Competitive Gaming Scene In South Africa 5 days ago Szarlot ONLINE SOUTH AFRICA 2023 Northern Cape Online Championships 6 days ago Szarlot EXPERTS SOUTH AFRICA Only 2 Months at The BiG Africa Summit 2023! 6 days ago Iwo Bulski EXPERTS SOUTH AFRICA South Africans spent big on groceries, entertainment and fuel in December 6 days ago Szarlot BETTING TANZANIA Betting firm employs 142 Tanzanian youths 1 week ago Szarlot BETTING SOUTH AFRICA Betfred SA denies it owes Joburg City Power over R3m in unpaid lights bill 1 week ago Szarlot Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.