BETTING WORLD NEWS How Italian bookies survived the tough year 2 weeks ago Samuel Post Views: 431 Since the unprecedented arrival of the coronavirus pandemic in 2020, shockwaves have been felt across a plethora of industries. One particular space that felt the pressure was the gambling industry – most intensely felt in Italy. The country’s gambling market was dealt a savage blow when there was a gambling marketing prohibition during the lockdown and a steep rise in taxes. The Key to Survival Despite these heavy blows, the gambling industry responded intuitively, using the internet as its saving grace. Digital offerings such as online casinos and games instigated a 95% increase in revenue across the internet sector – classic casinos such as BetVictor, Play Million, and Play Grand were all financially up during the hit of the coronavirus wave. The key pointer to take away from this internet tirade is the influx of new gambling customers registering to become online punters. Due to people being forced to stay at home due to the lockdown restrictions, more of those inclined to gamble were resorting to the online offerings that trusted companies had in store. 2020 was the year of gamification, with a range of digitalization happening across industries: working environments were reduced to Zoom calls, and casinos were reduced to comprehensive online packages. This convenience is a technical positive for many users, who can now access the gambling industry from the comfort of their own homes. Comments from the CEO Fabio Schiavolin, CEO of Snaitech, commented saying: “2020 data demonstrated a clear indication of the digitalization of demand for all goods and services, supported by the 2020 retail lockdown with consumers enjoying the digital offer with greater confidence.” Despite the onslaught of the pandemic bringing unseen changes to the industry, Casinos in Italy have had to weather this kind of storm in the past. In 2019, the Dignity Decree was passed, which saw the banning of nearly all casino promotions. With this setback, gambling outlets were forced to unearth new ways to push users online that stretched beyond advertising and marketing. The efforts were re-directed to using retail presence as a lead generation method, which actually bolstered Gross Gaming Revenue. This may come as a surprise to a lot of people, who might hold dear the idea that promotional marketing is one of the mainstay ways to generate leads, increase users, and ultimately boost sales. Somewhat counterintuitively, the redaction and hindering of gambling-related promotion has seemingly solidified market share amongst the major companies in the industry, including 21casino, No Bonus Casino, and Royal Spinz. Lessons to be learned here are plentiful, as it shows industries across the world that there are innovative ways to bounce back from setbacks and hindrances. The coronavirus pandemic was unforeseenand novel, which presents as a more serious threat than many past restrictions. However, the fact that casinos in Italy were able to viably bolster their market share, increase their user-base and prevail, shows that there are routes into recovery for many industries. Given the tidal turn towards a more online-based casino and gambling world, there is no better time than now to the thriving industry with some of the best online casinos. Source: onlinecasinorank.org SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: betting, Covid- 19, Italy Continue Reading Previous Manual for sports betting top betting sites in NigeriaNext NOVOMATIC features NOVO LINE CASH CONNECTION ™ edition-2 More Stories ONLINE WORLD NEWS TVBET to enhance presence in LATAM with BetWarrior sportsbook 2 days ago Iwo Bulski ONLINE WORLD NEWS Pragmatic advances in Italy with Planetwin365 3 days ago Szarlot CASINO WORLD NEWS Greentube has partnered with German operator Jokerstar 5 days ago Iwo Bulski BETTING GHANA False Predictions by a Ghanaian Prophets Sports Betting Enthusiast were devastated 1 week ago Adeleye Awakan ONLINE WORLD NEWS Wazdan opens the gates of the underworld with Power of Gods™: Hades release 1 week ago Iwo Bulski BETTING KENYA TVBET goes live in Kenya and Nigeria via Sahara Games 1 week ago Iwo Bulski ONLINE WORLD NEWS Wazdan content live on Odin Services brands 2 weeks ago Iwo Bulski CASINO WORLD NEWS NOVOMATIC features NOVO LINE CASH CONNECTION ™ edition-2 2 weeks ago Iwo Bulski BETTING NIGERIA Manual for sports betting top betting sites in Nigeria 2 weeks ago Iwo Bulski BETTING KENYA Kapsabet-based contractor wins Sh1m Betsafe jackpot 2 weeks ago Szarlot BETTING WORLD NEWS GiG signs partnership agreement with Betway for marketing compliance 2 weeks ago Iwo Bulski BETTING SOUTH AFRICA Evolution goes live in South Africa with SunBet 2 weeks ago Samuel Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.