BETTING KENYA Incentive Games To Supply FTP For Betsafe Kenya 2 weeks ago Szarlot Post Views: 104 For its newly launched Betsafe Kenya brand, Betsson AB has commissioned sports betting innovation studio Incentive Games to create a suite of free-to-play (FTP) games. Aims to lead Kenyan market Betsafe Kenya, introduced this December, is Betsson’s first African sports betting property in which the Stockholm group will aim to lead the Kenyan market in the areas of safer gaming, customer service and innovation. With its latest brand that has secured main partnerships with leading Kenyan Premier League (KPL) football clubs, Gor Mahia FC and AFC Leopards, Betsafe’s entrance into the Kenyan market was agreed. Ciara Nic Liam, Product Director at Betsson Group said: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approach to the Kenyan market. To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.” Incentive Games track record Incentive Games has maintained an established track record in creating tailor-made FTP titles for African markets, helping operators securely promote their products while acquiring a cost-effective acquisition and retention instrument. Incentive Games currently provides BtoBet and East African sportsbook BetLion with FTP games suites. Backing Betsafe Kenya as its current client, Incentive Games CEO John Gordon said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a ‘copy and paste’ approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.” SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: Betsafe, Betsson, Kenya Continue Reading Previous Fair playing ground necessary in the betting industryNext Does a gaming company finance a negative media campaign against foreign investors? More Stories BETTING NIGERIA Fantasy Sports Market in Nigeria 17 hours ago Peter Situma BETTING NIGERIA Nigeria Betting and Gambling Industry Post-Covid-19 Lockdown 18 hours ago Adeleye Awakan BETTING WORLD NEWS TVBET to Enter the Montenegro iGaming Market 18 hours ago Iwo Bulski BETTING SOUTH AFRICA Connection Between Cricket and GamStop 2 days ago Iwo Bulski BETTING UGANDA Uganda: sports betting companies counting losses from internet shutdown 2 days ago Iwo Bulski BETTING KENYA Mozzart Bet introduces Ksh 200 Million Jackpot 3 days ago Iwo Bulski BETTING UGANDA Africa and Sports Betting: Emerging Markets 3 days ago Iwo Bulski BETTING How Sports Betting Mobile Apps are Revolutionizing Online Gambling-2021 3 days ago Peter Situma KENYA ONLINE E-sports is on the rise in Africa and these two Kenyans are leading the change 4 days ago Peter Situma BETTING 22Bet secured partnership with PSG 1 week ago Iwo Bulski EXPERTS KENYA Kericho Security Operation to start yesterday 1 week ago Samuel BETTING UGANDA 22BET: The Ultimate Home of Online Sports Betting 1 week ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.