Influence of Movie Industry on Gambling

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There is no business like show business, and there is no industry like the movie industry! Hollywood blockbusters not only set fashion trends (just think of the plain black turtleneck from La Dolce Vita), make music hits (think Disney soundtracks), but also affect industries that, at the first glance, have nothing in common.

Such an industry is the gambling industry. The rapid rise in the number of online casinos is not only due to the thrill of gambling, but the popularity of Hollywood movies that revolve around gambling and casinos in one way or another.

The casino industry profits from “casino” movies, even when they portray gambling in shady dents (something no one would suggest, especially because you can find and try safe gambling site in IE). Let’s be honest: Rounders with Matt Damon and Edward Norton depict gambling as dangerous, Ocean’s 11 is about charming criminals, and 21 is about plain counting cards in Blackjack.

So, how can an industry profit from such a negative image?

Good guy always wins

Movies that often feature gambling as an important point in the plot are James Bond movies, and we all know how charming James Bond is. Nonetheless, he often uses card games like baccarat and scraps to dominate his opponent or to learn more about the bragging villain with a beautiful lady by his side. In Rounders, Matt Damon plays a troubled young man trying to escape his past mistakes who has to win a game of poker against a mafia boss played by John Malkovich.

In Ocean’s franchise, you simply have to root for Brad Pitt and George Clooney, even if they are criminals, as they are pictured as charming, attractive, and most importantly, winners. And one thing they all have in common is that they are winners.

An average player wants to be a winner, as well. A young man from Dublin’s suburbs can identify with Matt Damon while wanting to be as macho as James Bond, or at least George Clooney, so he will start to play poker with his friends and brag about gambling strategies.

And there is nothing wrong with that.

Source: filmadaily.co