INTERVIEWS Interview with Jonathan Martini from Endorphina 1 year ago Iwo Bulski Post Views: 917 Our editorial decided to learn more about the activities of a well-known game developer, Endorphina from the Czech Republic. For this purpose, we decided to interview Jonathan Martini – senior sales manager at Endorphina. E-PLAYAFRICA: Can you tell us more about Endorphina and what you specialise in? Jonathan Martini: Endorphina is a leading provider of innovative and exciting software solutions for the online gambling industry. The company specializes in creating high-quality, engaging, and entertaining video slot games that cater to a wide range of players and their preferences. Endorphina’s games are known for their stunning graphics, captivating themes, and immersive gameplay, making them some of the most popular and sought-after games in the industry. Endorphina’s games are built using the latest technology, ensuring that they are compatible with a variety of platforms, including desktop and mobile devices. This allows players to enjoy Endorphina’s games no matter where they are or what device they are using. I am the Senior Sales Manager responsible for the African Market which is close to my heart as I lived in Africa for multiple years, met the love of my life, got married, and had my first child in Africa. I am extremely excited and proud to be part of Endorphina’s efforts to focus more on the African markets and am sure many great things are yet to come. E-PLAYAFRICA: Endorphina is known for being a reliable and trustworthy brand in the industry. What do you attribute to your success and how does the company maintain its reputation for quality? JM: A lot of the success can be attributed to our philosophy that our partners and players always come first. We have a team of dedicated sales and partnership managers that take care of our partners in cooperation with our experienced and multinational account management teams. The rest is based on the fact that our games are fair, secure, and transparent. Players can enjoy a safe and responsible gaming experience. To achieve this, Endorphina uses a combination of cutting-edge technology, strict security measures, and a dedicated team of professionals to monitor its games and ensure that they are always operating in a fair and secure manner. E-PLAYAFRICA: Endorphina is known for producing engaging and entertaining slots. Can you shed some light on the process behind creating a unique and enjoyable player experience? JM: Yes, certainly! The process behind creating a unique and enjoyable player experience for Endorphina’s slots starts with the selection of themes and concepts for the games. The company has a team of creative and experienced game designers who research the latest trends and come up with interesting and innovative ideas for the games. They consider factors such as player preferences, market demand, and competition when creating the themes and concepts. Once a concept has been agreed upon, the game design process begins. Endorphina’s game designers work closely with its technical team to ensure that the game’s features, mechanics, and design elements are all integrated seamlessly. E-PLAYAFRICA: Endorphina was a big success in 2022, with many notable releases. Can you tell us about your proudest achievement of the year and why it stands out? JM: 2022 was another fantastic year for Endorphina as we released many successful titles including the smash hits Lucky Cloverland, Dynamite Miner, and the newest in our Hit Slot series “Hit Slot 2022”. We have also entered 17 additional regulated markets including Denmark, Switzerland, and Bulgaria as part of our mission to bring people the best and most engaging slot games in the industry. For our continued efforts we have been rewarded with 4 prestigious industry awards including Sigma Best Slot Game Provider and Spice India Developer of the Year. E-PLAYAFRICA: Endorphina is always introducing new and innovative games. Can you give us a sneak peek at the latest releases and how players in Africa can get in on the action? JM: Our latest release is Rabbits, Rabbits, Rabbits! Love is in the Air! Mr. Rabbit is looking for his Mrs. Rabbit and needs help finding her in the Rabbits Wedding Bonus Game. In December, we released our festive Slot Game Santa’s Gift and the long-anticipated Game ” The Vampires II “. We are currently launching many slots for African operators so keep your eyes peeled for the arrival of our games in your local casino! E-PLAYAFRICA: With so many players on the go, it’s important to have access to games from anywhere. Can our readers play Endorphina slots on their mobile devices? Where can they access Endorphina games in Africa? JM: Of course, our games are available on all devices including mobile. We have developed a feature that ensures the games only use the minimum needed bandwidth in markets like Africa where a lot of people play on mobile devices with limited bandwidth. We don’t waste any data on loading parts of the game before they become necessary for your enjoyment. Endorphina Games can be played and enjoyed all over Africa. If they are not yet available in your casino of choice, we apologize for the inconvenience and are working on fixing this. Feel free to reach out to me anytime and I will personally do my best to make the games available to you. E-PLAYAFRICA: Did Endorphina announce any new products or partnerships at SIGMA Africa? JM: Endorphina constantly develops and announces new partnerships and products. Sigma Africa was an amazing event in beautiful Nairobi. A lot of interesting conversations and meetings took place and we will surely be announcing new partnerships in the near future! Unfortunately, I can’t offer any game sneak peeks at the moment but rest assured that it will be a sensation once it’s ready! E-PLAYAFRICA: What role did SIGMA Africa play in helping Endorphina reach new markets in Africa? JM: Sigma Kenya was very helpful in reaching new partners, markets, and in making new friends. The event was amazing and the results of this will be visible soon. E-PLAYAFRICA: How did Endorphina stand out among other exhibitors at ICE London? JM: Endorphina always stands out due to the amazing games we offer and the amazing team we have. If you haven’t visited us at ICE, please come over at the next show and have a chat with us. You are more than welcome! At this year’s ICE, we had an incredible booth and show from some very talented Drag performers. There were singing, dancing, and saxophone performances. We were and still are the talk of the entire ICE and next year’s show is even going to be more grandiose. So stay tuned for more. E-PLAYAFRICA: What new insights or industry trends did Endorphina learn about at ICE London? JM: The iGaming industry is constantly evolving and shifting. The trend still goes towards a more regulated and mature industry. More and more markets are getting regulated on a national basis and Endorphina shows its commitment to our players in those markets and the regulatory efforts by entering more and more of them. Last year alone, we entered 17 regulated markets and there are more to come in 2023. Another trend that is still going strong is cryptocurrency. Where all of this is taking us we will just have to wait and see. I for one am very excited about the future of Igaming and proud to be a part of it. About Post Author Iwo Bulski Issues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. See author's posts Iwo BulskiIssues related to the gambling business is engaged in more than 30 years. My empirical experience gives me the opportunity to present events and companies from this business with full knowledge and industry knowledge. 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