ITHUBA, SF group to invest $20 million in Tanzanian lottery market

A South Africa’s national lottery operator ITHUBA, has received green light to operate in Tanzania. ITHUBA will collaborate with Tanzaniaʼs SF Group to invest $20 million.

The national lottery license was handed over to ITHUBA Tanzania on Monday, July 1, 2024 at a brief ceremony held at the Gaming Board of Tanzania headquarters in Dar es Salaam.

Committing to driving social and economic development in the region, ITHUBA and SF Group are poised to revolutionise the Tanzanian lottery market with their innovative platform and exciting range of games, the two companiesʼ executives say.

The two firms say they are committed to driving social and economic development in the region with a $20 million investment.

They aim to revolutionise the Tanzanian lottery market with their innovative platform and a diverse range of exciting games.

The license handover was preceded by an official signing ceremony that took place on May 8, 2024, attended by staff members of ITHUBA and SF Group, led by their managing director, an established businessman, Mr Kelvin Koka.

Commenting on the recent events, ITHUBA CEO Charmaine Mabuza said:

“We are delighted to join forces with SF Group to bring our technology and experience to the Tanzanian market to complement their expertise in the local market.”

“Our platform, tailored specifically for this market, is equipped to deliver an unparalleled lottery experience to Tanzanian players. With new and exciting games on offer, we aim to capture the imagination of players and drive positive change in the community,” – she said.

For his part, the company’s chairman, Modest Mero, said,

“We are pleased to welcome ITHUBA in partnership with the local stakeholder, SF Group, as the National Lottery Operator in Tanzania.”

He said the partnership represents a significant opportunity to drive social and economic development in our country through the funds generated by the national lottery.

“We look forward to working closely with ITHUBA to create positive change and make a difference in the lives of Tanzanians.”

He added that with its expansion into Tanzania, the national lottery will be a catalyst for transforming lives, driving positive change, and making a meaningful impact in the lives of Tanzanians.


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