LOTTERIES UGANDA ITHUBA Uganda wins big at African Marketing Confederation Awards 2024 1 month ago Szarlot Post Views: 170 ITHUBA Uganda, the official operator of the Uganda National Lottery, has won three prestigious awards at the African Marketing Confederation Awards 2024 held in Mombasa, Kenya at the weekend. The company’s innovative “Billionz Zizino” thematic campaign was recognized for its creativity and effectiveness, reinforcing ITHUBA Uganda’s commitment to engaging with its audience. The awards celebrated the top marketing teams and brands from across Africa. Michelle Van Trotsenburg, Head of Marketing and Corporate Affairs at ITHUBA Uganda, expressed her excitement: “We are honored to receive these recognitions, which reflect our dedication to creativity and setting up a seamless National Lottery. Through dynamic visuals, strategic partnerships with local influencers, and engaging activations, we’ve created a campaign that speaks to Ugandans. The results speak for themselves, with over UGX 2.5 billion paid out to winners across all divisions and an increase in retailer acquisition from 350 to over 820 agents . This campaign has truly transformed the landscape of our lottery operation considering we have just been in operation for four months.” The “Billionz Zizino” campaign captivated audiences with dynamic visuals and a robust go-to-market strategy. Key components included strategically placed billboards, partnerships with local influencers, engaging below-the-line (BTL) activations, catchy jingles, and compelling winners’ stories that fostered trust and excitement. This versatile campaign also adapts seamlessly across different lottery games, such as “Millionz Zizino” for SPORTSTAKE 10 and DAILY LOTTO. ITHUBA Uganda’s PowerBall Billionz Zizino campaign secured the following accolades: SILVER – Best Social Media Campaign of the Year: Acknowledging the campaign’s impact and engagement on social media platforms, this award cements ITHUBA Uganda’s digital marketing prowess. BRONZE – Campaign of the Year: This coveted award recognizes the most exceptional marketing effort of the year, showcasing ITHUBA’s innovative approach to lottery marketing. BRONZE – Best Use of Local Insights: This award highlights the campaign’s success in leveraging local culture and consumer behavior, creating meaningful connections with audiences. The African Marketing Confederation Awards celebrate excellence in marketing across the continent, and this year, brands from Kenya and Uganda stood out among the finalists. ITHUBA Uganda’s achievements are a testament to the hard work and dedication of its marketing team. Source: independent.co.ug About Post Author Szarlot I am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. See author's posts SzarlotI am a fan of casino games especially roulette and blackjack. After that I analyze current events in the gambling industry. Facebook Twitter LinkedIn Email Print Tags: awards, ITHUBA, lottary, Uganda Continue Reading Previous Why Participating in Tournaments at Buffalo Slots is a Must!Next The rising popularity of betting in Africa and other regulated online casino markets More Stories LOTTERIES SOUTH AFRICA Woman claims R103 million Lotto jackpot 5 days ago Szarlot LOTTERIES UGANDA Uganda National Lottery launches SPIN4CASH online, offering instant gaming experience 6 days ago Samuel ONLINE UGANDA Unveiling Buffalo Slots’ Top Games in Uganda 7 days ago Iwo Bulski EXPERTS UGANDA What algorithms tell us about our borrowing habits 1 week ago Samuel EXPERTS HOT NEWS UGANDA What algorithms tell us about our borrowing habits 2 weeks ago Samuel BETTING UGANDA Uganda: Local teacher hits jackpot with fixed games 3 weeks ago Szarlot EXPERTS UGANDA Gambling Addiction Among Ugandan Players: Can Self-Exclusion Help? 3 weeks ago Samuel ONLINE UGANDA Dala Dala: The African Crash Game 3 weeks ago Iwo Bulski BETTING UGANDA Betagamers.net: A Reliable Football Prediction Platform or just another website? 3 weeks ago Samuel EXPERTS UGANDA Uganda’s Gambling Laws and Their Role in Responsible Play 3 weeks ago Iwo Bulski BETTING UGANDA Uganda: Gaming board partners with sports media to address betting challenges 3 weeks ago Samuel ONLINE UGANDA Frequently Asked Questions at Buffalo Slots: Updated 4 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.