Kenya First Country to Get ‘Safer Tourism Seal’

Kenya is the first country globally to be awarded the recommended status of the Safer Tourism Seal by Rebuilding Travel. The Safer Travel Seal will be crucial in building travellers’ confidence in Kenya as a destination as international travel resumes and hospitality outlets reopen.

The seal, which is a recognizable symbol throughout the world, will be key to positioning Kenya as a safe and preferred destination.

Kenya’s Cabinet Secretary for Tourism and Wildlife Najib Balala was presented with the award in a virtual event attended by global tourism leaders under the Rebuilding Travel umbrella, a global pro-tourism industry group composed of members of tourism boards, ministers of tourism, professional associations, industry stakeholders, researchers and academics, as well as travellers.

To receive this recognition, a destination must address key aspects known as “tourism surety” through ensuring, travellers’ safety, security, destination’s reputation, economic viability, and health. This recognition follows the Safe Travel Stamp award to Kenya by the World Travel and Tourism Council earlier in June this year.

The global tourism and travel sector, like other sectors that drive economies, has been badly hit following the outbreak of the Covid-19 Pandemic. Locally, the sector is gradually re-opening following the ease in lockdown measures put in place by the government to curb the spread of the virus and the resumption of air travel. Hotels and other tourism attractions have put in place the safety protocols provided to ensure the safety of visitors and their workers.

The Safer Tourism Seal recognition will be up for renewal in 2022 if the destination will have maintained the “tourism surety” requirements.

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