BETTING KENYA Kenya – How gambling giant SportPesa made waves in Africa 4 years ago Samuel Post Views: 933 Founded in Nairobi as a partnership of wealthy, politically influential Kenyans with Bulgarian investors, SportPesa mined its huge fortune exploiting an online gambling craze in the east African country. Kenya’s interior minister, Fred Matiang’i, warned recently of rising addiction and suicides, adding that gambling will “destroy the moral fabric” without strengthened regulation. Barely heard of in Britain until it launched a spree of Premier League club sponsorships in 2016, the online gambling platform SportPesa has since spread its name across football, rugby, horseracing and Formula One, associating its branding with good works in Africa. At Everton, where SportPesa is the main sponsor, its name is prominent all over Goodison Park, the club have been in Kenya for a pre-season tour, and they promote SportPesa’s “Kits for Africa” initiative, with a donation bin in the club store. Everton’s chief executive, Denise Barrett-Baxendale, wrote in the club’s annual report: “We value our developing relationship with SportPesa, who have demonstrated a strong alignment with our values. A spokesperson for Everton, who describe themselves as “the people’s club” – said Barrett-Baxendale was referring to the sponsor’s support for the club’s extensive community work, which she herself pioneered in the deprived areas around Goodison Park. In the UK, while SportPesa has promoted its brand through the Everton sponsorship and partnerships with Arsenal, Southampton and Hull City, it makes use of the “white label” system, allied to a company, TGP Europe, registered offshore in the Isle of Man, a tax haven. This structure, permitted by the UK government, means SportPesa does not require a licence from the Gambling Commission, UK bets are paid to the Isle of Man, and no SportPesa company appears to pay UK corporation tax on those revenues, nor contribute to UK gambling welfare programmes. Full article you read HERE About Post Author Samuel I am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. See author's posts SamuelI am a journalist specializing in gambling in Africa and around the world. I am particularly interested in stories about games and casinos. Facebook Twitter LinkedIn Email Print Tags: Kenya, SportPesa Continue Reading Previous Kenya – the gambling dilemaNext Online gambling on European football More Stories EXPERTS KENYA Kenya Kwanza MPs To Defend Ruto’s Fiscal Reform Agenda 3 days ago Samuel BETTING KENYA Esports Melbet betting – take a risk and win 3 days ago Szarlot BETTING KENYA Suspension of online casino services in Kenya 4 days ago Szarlot BETTING NIGERIA Broda Shaggi and Tobi Bakre sign endorsement deal with BetKing 5 days ago Szarlot BETTING ZIMBABWE African Betting Success Stories 5 days ago Samuel EXPERTS KENYA MOA opposed to 15pc excise duty on alcohol, gambling ads 6 days ago Szarlot BETTING NIGERIA Nigerian betting market valued at $2 b, 60 m people bet daily 6 days ago Samuel BETTING KENYA Betting firms warn proposed tax will drive up black market 1 week ago Szarlot BETTING KENYA Nicky Bigfish unveiled as the latest 22Bet brand ambassador 1 week ago Szarlot BETTING NIGERIA KingMakers goes live with EveryMatrix CasinoEngine 1 week ago Szarlot BETTING UGANDA Uganda: Makerere University Student Fakes Own Kidnap After Losing Fees in Sports Betting 1 week ago Samuel EXPERTS KENYA IMF staff agree to expand credit for cash-strapped Kenya by $1 bn 2 weeks ago Iwo Bulski Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.