Kenya – Why Odibets’ partnerships with grassroots teams is a game-changer

While a number of premier league clubs have signed deals with some local betting companies in Kenya, Odibets has been on another mission focusing on grassroots partnership deals with ordinary football clubs.

The betting firm’s country marketing manager Aggrey Sayi mentioned the kits initiative which has seen ordinary football clubs acquire jerseys across the 47 counties in Kenya.

In its first year alone, Odibets has distributed over 35,000 kits with local clubs hailing the initiative as a masterstroke.

“A lot of Kenyan football teams (KPL) have deals with gaming companies similar to what we had with premier league side Mathare United last year. The Odibets kits initiative is a grassroot movement that seeks to connect and associate with ordinary football teams across the country as our name suggests,”  – Mr Sayi noted.

He added, “We want to be associated with “ordinary” brands in the grassroots although we cannot rule out partnerships with bigger teams.”

To add the icing on the cake, Odibets has partnered with like-minded organizations like Atotos (associated with Jacob Mulee) to help upcoming stars showcase their talent to Swedish football scouts. Mulee has a keen interest to help football starts at the grassroot level.

With fans able to place their bets online via and through SMS via Safaricom short code 29680, we asked Aggrey to give us the status of their licence and the future of betting in Kenya.

“Oh, as Odibets we don’t want to mess with the laws of the day,” Aggrey said. “We have seen how they can tackle you adding that their licence is validated as they continue to abide by the rules and laws set by the regulators, parliament and tax authorities.


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